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"Traditional" Camaro Demographic Upset Over GM's Gay Marketing Efforts

The General, hoping to ring up a few extra sales, tacitly supports some gay Camaro fan-boys who make videos featuring their favorite car. The result: collapse of civilization!

The story itself, which showed up on MSN's MoneyBlog last week, is kind of a snore (and the videos that started all the hooraw have since been axed), but some of the comments are pure, stereotype-reinforcing gold. It all reminds me of the days when I wrote Camaro catalog copy for a certain musclecar parts supplier and we'd get enraged letters from customers claiming that we were spelling "Camero" (sic) incorrectly on their new emblems, horn buttons, and door panels. Let's read some of the highlights and reflect on the price that owners of all stereotype-weighted vehicles- be they Camaros, Miatas, Priuses, or Porsches- must pay for the love of their machines. Thanks to Craig for the tip!
Note: the original newspaper story that produced the great mugshots of the Muncie Samurai Sword Slashees is gone, but a reader found it copied here.

"not to mention....any and every camaro out there will be targeted to be vandalized! What a bunch of idiots! Head the warning camaro owners....if you already bought one and you don't fit in with this "profile" of buyers....I'd be afraid! I would be absolutely over the edge "mad" if I purchased this and my new car was vandalized!"

"Can I sue? I just bought a Camaro last week, now I am labeled a homo because of a stupid GM marketing campaign? This car is awesome and they just destroyed every straight guy in the world wanting one. I guess I need to list it for sale in the gay newspapers. GM - you are a bunch of idiots. You are destroying the value of the only car that was saving your company. Go F yourselves, you bastards!"

"I WAS VERY INTERESTED IN ONE OF THESE TILL THEY CALLED THE POOP PACKERS. LOOKS LIKE I'M JAPANESE ALL THE WAY NOW!!!"

"california has a state car, and it's the called the camaro!"

"THE FIREBIRD IS THE SISTER CAR TO THE CAMARO. ROCKFORD DROVE A FIREBIRD. HE WASNT GAY. GM SCREWED EVERYTHING UP WITH THIS MISGUIDED INSPIRATION. IF I WAS A MECHANIC AT A GM DEALERSHIP, I WOULD QUIT... WOULDNT WANT TO CATCH ANYTHING FROM THE CARS."

"I hope GM looses their ass on this car. I have owned 3 camaros in the past. Ill be dam if I purchase anoher and be tagged as a ***. What a shame. I hah planned on buying a new 2010. Not now!!!!!!!!!!!!!!"

"FAGOTRON the Decepticon Transform into a Gaymaro!"

[MSN Money, image source: The Star Press]


Send an email to Murilee Martin, the author of this post, at murilee@jalopnik.com.


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By Murilee Martin
Jul 12, 2009 03:00 PM 21,633 119
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more about #2010chevycamaro
Crash Cleaves Camaro SS In Two, Driver Walks Away
New Camaro/Trans Am Conversion Proves Mullets Aren’t Dead
Lutz: GM Considers Exporting RHD Mullet-Mobile To Australia
read more: #adwatch, #2010chevycamaro, #gm, #chevycamaro, #adventuresinmarketing, #camaro, #2010camaro, #chevrolet, #gay, #top
 
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