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Kia's teamed up with graffiti artist Hense and Cartoon Network to create a tagged Kia Soul featuring Aqua Teen Hunger Force's Master Shake and Meatwad. Oh, and you can win it.
The ATHF'd Kia Soul is part of what we'd consider one of the most well thought out and executed marketing strategies we've seen in years. Considering Cartoon Network's late-night Adult Swim programming appeals to mid-twenties/early thirties n'er-do-wells with a sense for the hip and clever, they're hitting the Soul's target audience right in the gut with this ad buy. Of course, considering sales on past box-UV's like the Scion xB they'd be just as well-off purchasing time around Matlock marathons on the Hallmark Channel.
Send an email to Ben, the author of this post, at ben@jalopnik.com.
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