The Chevy Cruze wlll hit Europe an entire year before going on sale in the US. Yesterday, GM announced UK pricing on the car. It'll start at a reasonable £11,545 ($15,770).
Someone apparently fell asleep at the podium when lecturing on the evils of product complexity as the Cruze is being offered with a whopping nine model variants and three different engine choices. Of course the US market won't get so many options, but those finicky Euros just have to get a stinky old 2.0-liter diesel which nobody in the US would ever want, ever. Grumble, grumble.
CHEVROLET ‘CRUZES' AHEAD ON PRICE…
* Price announced for Cruze, from £11,545 on-the-road
* Exceptional spec levels even on entry-level car
* On sale from July 2009
Keeping an eye on money has never been more topical, and the good news for Chevrolet customers is that the all-new Cruze will be true to the brand's traditional value-for-money ethics despite its premium styling and build quality.
It will be offered with a choice of four engines – 1.6 (113PS) and 1.8-litre (141PS) petrols featuring variable valve timing for maximum performance and efficiency, plus two diesels, both 2.0-litres and with a choice of 125PS or 150PS power outputs. Automatic transmission will be offered on the petrol models.
The range will kick off with the 1.6 S, which enjoys a comprehensive list of standard equipment despite its value price tag. As well as remote central locking, the model features follow-me-home lighting, a feature normally reserved for premium cars, a quality CD-radio system, electric front windows, a fully-adjustable driver's seat and steering wheel, six airbags, ESC, upmarket soft-touch cabin materials, and premium blue-backlit dashboard dials. The 1.6S A/C model, at £11,995, also adds air conditioning.
The LS model, expected to be the best-seller in the range, starts at only £12,595 for the 1.6 manual variant and includes air conditioning as standard, plus other upmarket features such as 16-inch alloy wheels, a chrome edged radiator grille, front fog lights and reverse parking sensors.
Flagship of the range will be the LT, which comes in 1.8 petrol or 2.0-litre diesel guise, starting at £13,595. For that, you get a list of specification that's truly befitting of a luxury car, including cruise control, climate control, an automatic anti-dazzle rear view mirror, an upgraded high-output stereo, electric rear windows, chrome detailing and 17-inch alloy wheels, plus the option of an integrated satellite navigation system.
The Cruze will also spearhead Chevrolet's campaign in the 2009 World Touring Car Championship, which kicked off on March 8 in Curitiba, Brazil. The UK round of the WTCC takes place at Brands Hatch on July 19 – just in time to coincide with the car's UK introduction.