GM To Officially Kill Saturn Brand, Most Of Pontiac

Our sources tell us GM's viability plan set to be released at 5:00PM will kill the Saturn brand by 2011. Pontiac will also go away as a division. But the nameplate will sorta live on.

So basically, what we've heard is the brand meant to compete against the foreign brands is dead — Saturn goes away in 2011. There will be no new products for Saturn and Saturn dealers are getting a video from Mark LeNeve at 5:00 PM to inform them. We're thinking Mark should cut a check to send with it. As far as Pontiac, it goes away as a division. The nameplate will live on on some vehicles — but we've got no idea what "niche products" they're talking about. More coming shortly.