2010 Honda Insight Hybrid Goes On Sale Tomorrow... In Japan

The 2010 Honda Insight goes on sale tomorrow at a cost of ¥1,890,000 (approximately $21,000)... in Japan.

2010 Honda Insight Hybrid Goes On Sale Tomorrow... In Japan

2010 Honda Insight Hybrid Goes On Sale Tomorrow... In Japan

2010 Honda Insight Hybrid Goes On Sale Tomorrow... In Japan

2010 Honda Insight Hybrid Goes On Sale Tomorrow... In Japan

2010 Honda Insight Hybrid Goes On Sale Tomorrow... In Japan

2010 Honda Insight Hybrid Goes On Sale Tomorrow... In Japan

2010 Honda Insight Hybrid Goes On Sale Tomorrow... In Japan

2010 Honda Insight Hybrid Goes On Sale Tomorrow... In Japan

In our Honda Insight review we found the car to be surprisingly fun-to-drive for a hybrid but not as fuel-efficient as the competition. Still, gun-to-the-head, we'd rather an Insight over the outgoing Prius while cruising around Tokyo's Akihabara district. It looks like tomorrow it could be a reality. Now all we need is a Japanese driver's license, a ticket to Japan and ¥1,890,000 (approximately $21,000).

Toyota Press Release

TOKYO, Japan, February 5, 2009 - Honda Motor Co., Ltd. announced today that the all-new Insight hybrid vehicle will go on sale in Japan on Friday, February 6, 2009. A five-door, five-passenger compact hatchback starting at an affordable ¥1,890,000*1, the Insight features a lightweight, compact hybrid system that combines exceptional fuel economy with fun-to-drive performance.

Designed to set the standard for compact cars for a new era, the Insight combines outstanding environmental performance with fun, responsive driving and efficient, versatile packaging. The all-new Honda Insight was developed with the goal to provide these attributes in a car that is affordable to more customers.

Offering customers exceptional fuel economy, the Insight features a newly developed hybrid system including a 1.3-liter i-VTEC engine and Honda's proprietary Integrated Motor Assist (IMA). To further support fuel-efficient driving, the Insight features the Ecological Drive Assist System (Eco Assist) as standard equipment on all models.

* The name Insight was chosen to denote that this new vehicle provides "insight" into a new era in which hybrid vehicles come within reach of most car buyers.

*1 Manufacturer's suggested retail price including consumption tax for the G-type

[Honda via NihonCar]