GM's calling out the competition pretty aggressively in a new commercial for the Chevy Silverado. In the 30-second spot, GM's Howie Long mocks the new F-150's tailgate step and an uncoordinated owner who's tied down a new birdhouse in the back of his new blue-oval pickup.
Long, after tossing bags of concrete into the back of his Silverado, tells the guy, "Hey buddy, you left your little, uh, 'man step' down."
Ford's response appeared to be one of thanks. Here's Ford truck marketing manager Doug Scott:
I hope they keep running the spot because they're doing a great job advertising that feature for us.Thirty-two percent of the 2009 F-150s we've sold have that tailgate step. We're doing really well with it, and we're really happy they're running that ad because it's proven to be a popular feature."
We bet Scott's got a man-step too.