It looks like BMW’s M division is doing something it said it never would: building an SUV. The BMW X6 M will use tuned versions of the X6’s 400 HP V8 and torque vectoring differentials.
It’s fun to watch the ways in which different manufacturers are learning to manipulate the scary new world of the Internet. Porsche’s attempt to build buzz around the Porsche Panamera resulted in a fleet of lightly disguised cars being driven around city centers in the hopes of fan boy photos. BMW seems to want to take the content directly to viewers, using BMW Web TV to promote carefully formulated pieces of propaganda in advance of new product launches. Both are certainly more fun than paying spy photographers to take shots of “secret” prototypes. [via BMW Web TV]