We've always found the booth professionals of SEMA to be less than classy (NSFW). Though there's been a general trend towards more conservative booth babes, the average tuner still seems to think they need scantily-clad ladies to sell tires. It is borderline offensive, not in the sense of the objectification of women but because it assumes most custom car buyers are 12-year-old boys. Pretend that you're in charge of selecting the talent for your company's SEMA booth, as if you were that lucky. Who would you chose? If it were a Jalopnik booth, we'd definitely put Wes & Ray up on the block. If it was for a company in the automotive industry we'd probably pick both a man and a woman in an attempt to reach a wider audience. For a young woman we'd look for someone classier, perhaps with an Eva Green sort of look. And she'd be fully clothed. For the sharply dressed gent we'd consider someone like Colin Firth. That man can wear a sweater...