RIDES MAGAZINE TRANSFORMS HYUNDAI GENESIS SEDAN INTO TECHNOLOGY CENTER ON WHEELS FOR SEMA SHOW 2008 Hyundai Motor America and RIDES magazine are teaming up to develop a customized Hyundai Genesis for the 2008 Specialty Equipment Market Association (SEMA) Show. The RIDES Genesis will be the ultimate in technology, style and refinement, containing the latest in technology both inside and out. As added incentive to visit the Hyundai display, 5,000 RIDES Digital Genesis iTunes cards will be distributed from the car's Wi-Fi network during the show at the Las Vegas Convention Center from Nov. 4 – Nov. 7, 2008. "This Genesis perfectly suits the mobile executive, with multiple Mac computers and its own mobile Wi-Fi network," said Ben Harris, associate publisher, RIDES. "All of the modifications compliment the Genesis' natural attributes and emphasize the sleek look and luxury interior. We are looking forward to the SEMA show and displaying this amazing vehicle." Inside, the RIDES Genesis will feature the latest in digital accessories including two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, high-speed Wi-Fi internet connection and movie theater-quality surround sound. The trunk will house its own Mac mini computer, a 20-inch Apple Cinema Display and a motorized tray containing the mouse and keyboard for the rear computer. Within the center console will be the iPhone 3G, Mac Book Air laptop and wireless keyboard and mouse for the Mac Mini mounted on the rear deck. Each passenger in the back seat has their own computer with internet connectivity. The 8.4-inch VGA headrest monitors are wrapped in the original leather to maintain the OE look and feel, while the seats contain suede accents. "Genesis' spacious and ultra-quiet cabin offers an ideal environment to experiment with new in-vehicle information and entertainment systems," said Michael Deitz, manager, Product Development, Hyundai Motor America. "Adding state-of-the-art connectivity and computing power to existing technology like navigation, Bluetooth and satellite radio, this RIDES Genesis offers a glimpse into the future of hi-tech luxury." At the Hyundai booth, SEMA attendees will view clean exterior modifications to compliment the high-tech interior. Modifications include 22-inch custom-made staggered fitment MHT three-piece wheels, Pirelli tires, custom-molded front body kit and side skirts, lowered suspension and smoked headlights. Custom dual-tip stacked exhausts and custom-molded rear bumper accentuate the metallic silver and blue paint job.[via RIDES Magazine]
Even with the Three Dimensions body kit, the exterior of the RIDES Magazine Hyundai Genesis looks fairly stock. But step inside and you'll find they've made it an Apple fanboy's dream sedan. The four-door has three Mac computers (including a MacBook Air and two Mac minis), an iPod touch and an iPhone 3G. Passengers in the rear of this Korean command ship will cruise into the SEMA show in techno-geek style with a center console setup that activates the car's electronics. Not to mention they also have access to all three computers by way of two Apple wireless keyboards perched on flip-down tray tables with an 8.4-inch VGA headrest monitor for both rear-seat passengers to play with. Plus, in the trunk there's a totally-useless-while-driving 20" Apple Cinema Display for web surfing, accessing iTunes and, we'd guess, tailgating. Hit the jump for the full press release from RIDES Mag of one of the cars we're most interested to play with at SEMA (if only so that we can check our e-mail).