Ford Reports 26% Sales Decline In August, SUVs Down 53%Ford is reporting August US sales of its Ford, Lincoln and Mercury brands are down 26% over the same period a year earlier, mainly due to continuing weakness in truck and SUV sales. While trucks are off 39%, the really breathtaking number is the 53% decline in SUV sales — despite the fact that Ford is touting a 17% rise in Escape deliveries. Focus sales were also up 23%, and the folks in Dearborn say that part of the sales decline is due to a 31% decrease in deliveries to fleet customers; generally not considered such a bad thing except when, you know, nothing else is selling either. Full press release after the jump.
DEARBORN, Mich., September 3, 2008 – Higher demand for the fuel-efficient Ford Focus and Ford Escape continued in August, as consumers continued moving to smaller and more fuel-efficient vehicles. Ford Focus sales were up 23 percent and Escape sales were up 17 percent versus a year ago, while the impact of a weak economy and lower demand for large trucks and SUVs resulted in double-digit sales declines for Ford and the auto industry. "The Focus and Escape offer the features and fuel economy today's consumer's want," said Jim Farley, Ford group vice president, Marketing and Communications. The 2009 Escape, with its new 2.5-liter four-cylinder engine and six-speed transmission, delivers class-leading highway fuel economy of 28 mpg – matching the 2009 Toyota RAV4 and topping the Honda CR-V. The 2009 Escape Hybrid delivers 34 mpg in the city and 31 mpg on the highway, making it the most fuel-efficient utility vehicle available. The 2009 Focus has similarly impressive fuel economy with an EPA highway fuel economy of 35 mpg – equal to the Toyota Corolla and the smaller 2009 Honda Fit. Overall, during August, Ford, Lincoln and Mercury vehicle sales totaled 151,021, down 26 percent. The decline primarily reflects lower demand for SUVs (down 53 percent) and trucks (down 39 percent) and lower sales to fleet customers (down 31 percent). "We expect the second half of 2008 will be more challenging than the first half, as weak economic conditions and the consumer credit crunch continues," said Farley. North American Production Ford now plans to produce 890,000 vehicles in the second half of 2008 (420,000 vehicles in the third quarter and 470,000 vehicles in the fourth quarter). The second-half plan is 50,000 vehicles lower than the previous plan (20,000 vehicles in the third quarter and 30,000 vehicles in the fourth quarter). The reduction primarily reflects lower sales to daily rental companies, lower production associated with the transfer of the Ford Expedition and Lincoln Navigator from Michigan Truck Plant to Kentucky Truck Plant, and a downward revision to the company's U.S. industry sales forecast (to the low end of the previously provided range of 14.0 to 14.5 million).
[Ford]