Audi has released an entire lineup of its freshened 2009 A3 lineup — the 2009 Audi A3, A3 Sportback and the much-more-fun 2009 Audi S3, and S3 Sportback. We're in a bit of information overload here, with a ton of new information and photos on the slightly angrier, slightly more powerful and probably all-around better lineup. What does Audi expect, the new A3/S3 lineup sports eight engines, three transmissions, a new magnetic ride and handling control system, remodeled interiors and restyled exterior styling (most of that restyling budget's gone up front). Take a moment and feast your eyes on the pretty new 2009 Audi S3 with too much booty in the back right there in front of you and hit the jump for the huge data dump and galleries on all the rest of the A3/S3 lineup after the jump.
The Audi A3: Fresh dynamism increasing driving pleasure
• Innovative high-tech concepts in the 2009 model year
• Expressive exterior design, elegantly sporty interior
• S tronic transmission, Audi magnetic ride and efficient engines
• Highlight: S3 now also as Sportback
Ingolstadt - The Audi A3 and A3 Sportback, the premium compact models from Audi, are raising their sporty profile with a raft of improvements and an accentuated design. Innovative technologies such as the S tronic dual-clutch
transmission with seven speeds and Audi magnetic ride, the suspension control system, makes for even greater driving pleasure. Its sharper, more striking design lends even greater expression to the A3 family. Additional
equipment features, such as the Audi parking system at front and rear, the parking assistant and the reversible loadliner, also add to the appeal of these models. The Audi S3 developing 195 kW (265 hp) is now also available as a Sportback version, a new top model that rounds off the range. Shipping will commence in the summer, with prices starting at € 20,350.
The Audi A3 created the entirely new market segment of the premium compact car when the first-generation model made its debut in 1996. The brand with the four rings has been notably successful in that market segment and has since built 1.9 million units of the Audi A3. After four successive record-breaking years, the one millionth specimen of the second-generation A3 - which went into production in 2003 - left the assembly line just a few days ago. Audi is now solidifying its lead.
The exterior: even sportier profileNew visual details for the three-door A3 and A3 Sportback bring its stretched, sporty profile into the foreground. The front lid and fenders are more expressively styled, and the bumper and large single-frame radiator grille have been modified. A curved trim element in the headlamps known as the "wing" accentuates their technical perfection. Daytime running lights are standard features, and the optional bi-xenon headlamps incorporate LEDs. Down the sides, the highlight features are exterior mirrors with integral turn indicators, new door handles and attractive wheels.
At the tail end, the modified bumper and the lights help this car make a grand exit; the A3 Sportback now has innovative fiber optic rods arranged in a flat, continuous strip that creates an impressive optical effect in the dark. The three-door A3 has a modified tailgate with a new light edge. As a result of the design modifications, the A3 has grown by 2.5 centimeters (0.98 in) in length to 4.24 meters (166.93 in), while the sporty proportions of the sportback remain virtually unchanged at 4.29 meters (168.90 in) in length.
The interior: sporty elegance
Inside the car, too, the designers fine-tuned the atmosphere of sporty elegance. Aluminum-look elements on the air vents, light switches and center console accentuate the premium character of the Audi A3 and A3 Sportback. The switches and controls beneath the audio system have been given a new, modern look. The instruments have black dials and red needles to reinforce the impression of precision and advanced technology, and a shift indicator displays the recommended gear in any given circumstances in the driver information system. The driver information system's display and the time, date and distance display - standard with the Ambiente and Ambition equipment lines - shows the information in high-resolution white type. The leather sport steering wheel for the Ambition line has new aluminum trim clips, and Audi can supply a flat-bottomed leather sport steering wheel for the
Ambition as an option.New inlays for the Attraction and Ambition, new colors and a wide selection of upholstery fabrics enhance the interior through their sportiness, impressive material quality and meticulous crafting. The upholstery range even includes Fine Nappa leather for the sport seats.
The A3's trunk is the roomiest in its class, at 350 to 1,080 liters (12.36 to 38.12 cubic ft.), with an even larger 370 to 1,100 liters (13.06 to 38.83 cubic ft.) on the A3 Sportback. On quattro versions the trunk floor is a few centimeters higher, to accommodate the special rear axle. A particularly ingenious feature is available for the front-wheel-drive versions - a sturdy, reversible loadliner that is a practical, easy-to-clean tray e.g. for carrying wet items, which can be removed from the car as a carrying tray. Audi can also supply the options of roof rails and a panoramic sunroof
for the versatile A3 Sportback.Powerful drive: the engines
As before, Audi is bringing the A3 and A3 Sportback onto the market with eight different engines - five gasoline and three diesel versions. Six of them are pioneering four-cylinder direct injection units with turbocharging. Their abbreviations TFSI and TDI encapsulate the strengths of Audi's engine technology - performance, high torque, dynamism, refinement and efficiency. The 1.6 unit develops 75 kW (102 hp), the 1.4 TFSI 92 kW (125 hp), the 1.8 TFSI 118 kW (160 hp) and the 2.0 TFSI 147 kW (200 hp), while the 3.2 quattro with its six cylinders musters 184 kW (250 hp). The 1.9 TDI delivers 77 kW (105 hp) and the 2.0 TDI 103 kW (140 hp) or 125 kW (170 hp), depending on specification. Both two-liter diesel engines have been extensively reengineered - a new common rail injection system now assures ultra-refined running.The 1.6-liter gasoline engine can also be supplied in conjunction with manual transmission for low-cost running on ethanol E 85 fuel. The diesel with an output of 77 kW (105 hp) is the power unit of the extremely efficient 1.9 TDI e version which, thanks to special fine-tuning measures, clocks up 100 kilometers on a mere 4.5 liters of diesel (52.27 mpg). Most of the other engines likewise slash fuel consumption by as much as 15 percent. The 1.8 TFSI and the technically closely related 2.0 TFSI have been frictionally optimized and have new cylinder bores, pistons and oil pumps.
High tech from Audi: the new transmissions
The range of transmissions has been extended and become even more appealing. Almost all engine versions are supplied as standard with six-speed manual transmission. The 1.6 and 1.9 TDI are outfitted with five-speed manual transmission, and the 3.2 is available exclusively with the S tronic dual-clutch transmission, now also available optionally for all engine versions. The high-tech S tronic changes gears with extreme speed and smoothness. The driver can set it to operate in a fully automatic mode or change gears manually - either at the selector lever or with the standard shift paddles on the leather sport steering wheel (from 103 kW/140 hp).
The S tronic on the six-cylinder engine, the 2.0 TFSI and the diesel versions has six speeds, whereas the 1.6, the 1.4 TFSI and the 1.8 TFSI feature a newly developed seven-speed S tronic. Both its clutches are dry-running - an innovative approach. This means that they do not need a separate oil supply, further adding to their already impressive efficiency. The seven gears are closely spaced for a sporty response, though the top gear is sufficiently high-geared to reduce the engine speed, cutting fuel consumption as a result.
The quattro versions, which put the A3 in a different league to the other players in the premium compact class, likewise have even more to offer. The all-wheel-drive system is available for five engine versions - for the 1.8 TFSI, the 2.0 TFSI, the 3.2 (as standard) and the two 2.0 TDI versions. In its latest technical form the central hydraulic multi-plate clutch responds even faster when the engine's power needs to be redistributed between the front and rear wheels. This increases stability, traction and driving pleasure for the driver.
The standard-fit dynamic suspension, too, provides safety, dynamic handling and comfort all rolled into one. The captivating precision with which the Audi A3 and A3 Sportback handle and their well-balanced character owe a great deal to elaborate concepts such as the four-link rear suspension and the efficient electromechanical power steering. There is optional sport suspension that supports the body 15 millimeters (0.59 in) lower; it is standard on the Ambition, in conjunction with 17-inch alloys. The option of acoustic glass for the windshield (standard on Ambiente) enhances occupant comfort and improves the car's acoustic behavior.Way ahead of the competition: Audi magnetic ride
There is another new feature that puts the A3 and A3 Sportback streets ahead of their challengers: The adaptive-action shock absorber control system by the name of Audi magnetic ride. This system overcomes the age-old conflict between dynamic behavior and ride comfort. The driver can choose between "Normal" and "Sport" programs by flipping a switch. A magneto-rheological fluid circulating in the shock absorbers changes its flow properties within milliseconds when a voltage is applied; this affects the damping characteristic, which can be varied from comfortably supple to crisply firm. Audi can supply the electronic damping control system as an option for the gasoline versions from 118 kW (160 hp) upwards, as well as for both two-liter TDI versions.
The equipment range for the Audi A3 and A3 Sportback has also been greatly extended. As before, there are three lines to choose from. Attraction is the version with compelling character; the dynamic-looking Ambition for instance includes sport seats, sport suspension and 17-inch wheels, and the luxurious Ambiente equipment line features such items as cruise control, a light and rain sensor, an interior lighting package and the new addition of a windshield with acoustic glass.
For an even more customized specification there are the S line, comprising an exterior package and a sport package, the deluxe Audi exclusive line, and the choice items available within the Audi exclusive range. On all equipment lines and engine versions for the German market, the chorus radio system with four speakers is now standard. There are also modern infotainment systems available, including the Bose Sound System; the Audi exclusive range includes a connection socket for an iPod.The array of other new options demonstrates the high technological standard of the A3 car line. These include deluxe automatic air conditioning, adaptive light - the dynamic cornering light system - and the Audi parking system for front and rear, displaying the distance from an obstruction via the frequency of the signal emitted. Then there is the new parking assistant. Its pioneering ultrasound sensors scan the parking spaces by the roadside as the car is driven slowly past; the driver is informed in the instrument cluster if one of them is sufficiently large to back into. If the reverse gear is engaged and the accelerator pressed, the system manipulates the electromechanical steering to guide the car automatically into the space. All the driver need do is attend to the accelerator, clutch and brakes.
Pure performance: the new S3 Sportback
The dynamic range-topping member of the A3 family sports new features, too. There is now a second top model on the market, with the S3 Sportback joining the three-door Audi S3. Both versions are equipped with the same engine, the reengineered 2.0 TFSI with an output of 195 kW (265 hp). With 350 Nm (258.15 lb-ft)of torque available constantly from 2,500 to 5,000 rpm, the direct-injection, two-liter turbo catapults the three-door model from 0 to 100 km/h (62.14 mph) in 5.7 seconds (Sportback: 5.8 seconds); the top speed is limited electronically to 250 km/h (155.34 mph). Yet the S3's fuel consumption is astonishingly low, at an average of 8.5 liters per 100 km (27.67 mpg).
A six-speed manual transmission handles the business of getting the power from the engine to the standard quattro driveline; 18-inch wheels provide a firm grip with the road. The sport suspension holds the body 25 millimeters (0.98 in) lower and integrates lightweight aluminum components. Black brake calipers act on 17-inch disk brakes. Audi's compact premium sports model offers the reflexes of a top athlete. It reacts spontaneously to steering movements and its handling remains stable, precise and almost neutral right up to its physical limits. When coming out of a bend it veritably seems to dig its claws into the tarmac, enabling the driver to start accelerating again at the earliest possible moment.Like the A3, the S3 has been optically modified and is clearly distinguished by a number of striking lines, for example on the radiator grille, on the bumpers and on the roof spoiler, as well as by the aluminum-look exterior mirrors. Inside, the driver and front passenger are greeted by sport seats with cloth, Alcantara/leather or all-leather upholstery; Audi exclusive bucket seats are available as an option. Aluminum pedals, three different styles of inlay and a black or silver headlining create an exclusively sporty look. Deluxe automatic air conditioning, an anti-theft alarm and xenon plus headlamps with LED daytime running light extend the range of standard features.
The further optimized Audi A3, A3 Sportback and the two S3 versions are about to go on the market; shipping of the new models will begin in the summer. In conclusion, the comprehensively improved A3 comes with an extended range of standard equipment, including the chorus radio system - all at a starting price of € 20,350.











Comments
I'll take the white 2 door thanks
Sounds like a VAG US brand management slapfight.
GTI: "You're a ripoff, why would someone buy you over me?"
A3: "Yeah, well, I have 4 doors! Suck it."
GTI: "I have 4 doors now, too!"
A3: "Now I have 2 doors, biatch!"
sportback = 4 door?
i can haz more performance?
Yes, but what are they bringing to the US market?
I'm a big fan of the A3, hopefully the S3 sportback will mean a stateside S3 for the first time. That would be a welcome addition.
BTW: The 5-door A3 is actually longer than the 5-door GTI. The 5-door GTI has exactly the same exterior dimensions as the 3-door.
If my Protege5 gets replaces with a new car, it will be an A/S3. If it gets replaced with a used car it will be a 61-63 falcon wagon.
The 3-door S3 does sound enticing, but I really wish that regardless of what happens with the Audi model line Volkswagen AG would just bring the new Scirocco to the United States.
Also, Audi is about 6 years behind GM in developing magnetic ride control, and yet they're touting it like its their crowning achievement. Way to go guys...
@AshMaster7
8:
s3: i have a 260 hp 2.0t and all wheel drive.
r32: ouch. you are a bastard and you cost too much. i'm much better looking.
Nice car. So sad it's taken a 200% increase in the price of gas to finally start bringing the cool European shit stateside.
"All the driver need do is attend to the accelerator, clutch and brakes."
Finally, even Grimlock can park.
@smsolo1:
More like:
R32: "Wait a sec guys, where do I fit in?" :D
All: "Screw you, fattie!"
Scirocco: "Want me to kick his ass?"
EXEUNT
I'm confused. Is the A3 sportback larger then the A3 four-door sold currently? The lines look better (less truncated), so I'm guessing yer?
Or I'm a dope.
"yer"
So I am a dope then.
I know I'm getting older when an A/S3 appeals to me more than a WRX.
I suppose it's like the transition from lusting after women that are older that you to those that are younger than you.
@Mad_Science: Or going from lusting after a woman with big, buggy eyes and a bony frame to one where everything flows properly?
I'm also a fan...but still have the VAG cognitive dissonance.
No 4.2 V8 in the option list?
I love this part:
'the top speed is limited electronically to 250 km/h (155.34 mph). Yet the S3's fuel consumption is astonishingly low, at an average of 8.5 liters per 100 km (27.67 mpg)'
Again, would love to know plans for US of A.
So far, we only get the 5 door or sportback or whatever here...with the 2.0/FWD and 3.2/quattro only.
I love these cars but they lease (if considering it as busines expense) like crap. And with 3.2 quattro way up there in terms of $$, I fail to see what it adds to the party vs. the A4...besides some style for grown up GTIers.
I so miss my A3. It was by far the best car I have ever owned. An absolute blast to drive and economical to boot. Just an all around great car.
Now I'm sad...thanks Jalop.
I heard these were "gay" cars. I don't know why. It has a big muscular grille and its really cool lookin.
@turbofreak: i'm guessing you heard that from an insecure bmw owner trying to contemplate for a tiny schwanz?
@pferde_schwanz: oh man in need a nap. *compensate
I NEED ... oh fuck it.
Give it 'ere, boy.
@AshMaster78: I suppose it's the difference between a female companion that wears short shorts, a tank-top and makes out with you in line at the bank Vs a lady classy business attire who saves it for after-hours.
What's with the prison bars in the gaping maw? Braces? Spit bridges?
@Unregular: ja
@pferde_schwanz: I still haven't forgotten that an Audi exec described the future A1 as a car that a man would not be embarrassed to be seen in on the rare occasions he borrows it from his daughter.
OK wow I was confused as to why it was only 3 doors on the normal A3 now... 3 doors is damn sexxy! please oh please bring all of them here!
we need euro only warnings sometimes!
Doesn't Audio still suffer quality issues?
@Feds:
holy crap . . . i was thinking the same thing about when i am done with my wrx wagon. i guess we're on the right website. cheers
@EDogII: NO. I have owned three within the past 5 years and my Lexus has spent more time in the shop than all 3 of them combined.
:drool: I want an S3 sportback right now. I'm sure, like the current S3, it won't be available in the US. I can't understand why its available in Mexico but not here???
@EDogII: I have an A4 right now and aside from having extremely fragile windshield glass no issues whatsoever.
I love these cars, but I do see a lot of them in the gay neighborhood (oak lawn) here in Dallas. But it might be that I heard these were 'gay cars' so I notice them more in that neighborhood.
I don't think I would let that stop me from considering the S3 5 door though.
why does everyone like the 5 door so much? 3dr ftw!
Does Audi expect the A3 to continue to not sell in the US?
The A3 sold less than 6,400 units in the US last year. If the car has any greatness, it is certainly undiscovered in the US.
*whine* Why must Audi do things RIGHT all the time... I just BOUGHT my new car, it's not fair for Audi to give me buyer's remorse like this.
@goatrope:
Wow, I didn't know sales were so lackluster. The problem is the pricing, IMHO. Maybe overseas it slots in better under the A4, but here, I think there isn't a huge segment to be had between the GTi and the A4. And its largely covered by the STi and EVO.
Wow, you guys must have on your VAG beer goggles -- the 2-door hatch looks like a KIA.
Audi needs to release a coupe (a la 128/135i) for US audiences if this platform is to succeed here.
If I was in the market for a 5-door hatch, the Mazda3 would have my money.
Finally they made this thing look sharp! The previous gen was not particularly pretty. The only problem now is that the front clip is identical to every other Audi out there. Nice looking hatch though.
@Al Navarro: @goatrope: Those are pretty poor numbers. I think perhaps perception still hasn't shifted to where people understand a "premium small car". The mini has helped, I think the A3 has helped, I'd say it's impact is larger than it's low sales would suggest.
Hopefully Audi will keep offering the A3. There are so many cars that were ahead of their time that were pulled prematurely from the US before consumers had time to adjust.
I also think a 2.0Turbo quattro version would go a long way towards helping sales. There's a huge gap between the FWD 2.0T and the 3.2 quattro, both in weight and price.
And a question, is VAG pronounced with the German "V" sound (English "F") sound? ie: Fag? or is it pronounced with a soft "G" as in Vadge?
I own an A3 right now and it's awesome. The best car I've ever owned. It's a blast to drive, economical to run and I've had no problems with build quality. I've seen a lot of A3s on the streets of San Francisco, but not a lot of them anywhere else. Why don't Americans want to buy this car?
A 23 Paragraph Press Release on a car that is not quite available for North America. Yes, I know this isn't suppose to be a NA centric blog, so what?
Anyway, the sales on this particular product is quite low because (I've said this before, and I will state it again) Americans as a whole still thinks "hatchback" equals "cheap". If the lease price between an A3 and an A4 is less than $50 per month, most will go for the "proper" sedan, instead of the "hatchback".