Adventures In Branding: Porsche Sunglasses

In today's episode of "Branding Shenanigans," we encounter Porsche, fresh off a branding adventure with cohort Ferrari. Back at the lab, Porsche notices that the blinding sun stills makes it hard to drive and commences an update to its sunglasses line, which got it start in the feathered-hair 1970s and logged an iconic triumph with an over-the-top aviator style. Four new models are available—the P'8454, P8456, P'8457 and P'8458.

After sifting through enough PR speak to confuse even the most trained blogger, I discovered that the glasses are titanium, and that is about it. Sure, the press release may say that the "discreetly flowing design creates an interesting counterpoint to the masculine basic shape," but what the hell does that mean, really? These are pretty snazzy sunglasses, period.

The New Sunglasses Collection from Porsche Design

Bietigheim-Bissingen/Munich. Porsche Design presents a new sunglasses collection, which is distinguished by its striking shapes and sporty lines. With its sporty, simple lines, model P'8454 has an especially dynamic effect. In the process, the discretely flowing design creates an interesting counterpoint to the masculine basic shape. Made of high-tech plastic and with high-quality titanium
hinges, these sunglasses provide ideal protection for the eyes with their sporty curved front. By using these two materials, the sunglasses are very comfortable to wear, and the model can be used with correction lenses as well.

The nose-piece and lugs of model P'8456 are convincing due to the three- dimensional look resulting from the frontal titanium elements placed in the lenses. The sunglasses have a particularly high-quality effect due to the screw-free fastening of the lenses.

The two sunglasses models P'8457 and P'8458, which are both made of titanium, have a sporty and modern appearance. The reduced design of the sides means individual styling. They are attached in two pieces and taper down to a one-piece end piece. While model P'8457 has a continuous nose-piece, model P'8458 has a slightly displaced and hence more decorative nose-piece.

Porsche Design is a global luxury men's brand and is determined by engineered products. Professor Ferdinand Alexander Porsche established the Porsche Design brand in 1972, whose products are attracting consumers with their technical innovation and represent functionality and timelessness in its purest form. Porsche Design products are sold in own retail and franchise stores, shop-in-
shops, up-market department stores and exclusive specialist stores.