"Holy shit, my boss just drove into the auto show" When I went down to the booth of BYD Auto, a Chinese car maker trying to break into the US market, all I hoped for was a few honest answers to my questions. The motto of the company is "Build Your Dream," but that last thing I'd dream was that BYD's Chairman would drive me through someone else's press conference during an illegal, surreal and American-media first test drive around the floor of the Detroit Auto Show. Breaking all the rules of proper auto show behavior, BYD Auto's chairman Wang Chaunfu hopped in the driver's seat of his prototype hybrid and took off with me in the passenger's seat, thus proving to the world that he's ready to show that his company's car works. The story of how one small upstart Chinese automaker turned our Detroit Auto Show upside down with the turn of one key below.
When I attended the BYD Auto press conference for the Ferrous Battery-Powered Dual Mode Hybrid, I expected it to be the usual mixture of iffy translations and awkward-looking Chinese cars. Instead, we get the unveiling of technology that's something we haven't seen before. And while it's not earth shattering, the system was intriguing, which was why I decided to go back to see them.
The BYD F6DM Dual Mode Ferrous Battery Hybrid Unveiled
Thankfully, by the time I made it back to the floor the press had scurried off to the next reveal leaving the entire BYD Auto team mostly alone. They were just lounging about after the auto press gang bang they had just received and were feeling playful. One of two American officials from BYD Auto, Michael Austin, was there to help. After explaining more about how the battery system worked, he asked me with a straight face how far other dual modes go without gas power. Then the conversation turned to how we might import one of the test models, including a quasi-legal "gray market" job that involved leaving one of the show cars behind.
An example of how the dual mode hybrid system works
I was trying to get the guy to tell me where the cars were going next when he suggested that we drive the driveable hybrid concept car a few feet, the first "test drive" in America for a company that had just held it's first American press conference only an hour earlier. We hoped to mimic something in the original press conference where the chairman drove the car back and forth a few feet for the cameras (nearly running over our own videographer who was standing in front of it).
I was jumping at the chance to get the exclusive first drive of the concept car and was therefore not too worried by the suddenly confused look all of the Chinese executives got on their faces when Austin suggested this idea to them. A tall and young executive lunged at me with a business card while the rest of them tried to construct a game plan. While discussions continued, the chairman jumped in the car with a translator in tow and invited me to hop in the passenger side.
This is before I realize what was in store for us
I flashed a look to Sherry, our photographer, that said "please dear God be getting this on film." After being visually assured we were going to get art I joked to the translator that we should buckle up. This was a joke because everyone expected the car to only go back and forth a few feet in their display area. Little did we know the chairman had other plans.
After pulling the car forward a few feet so Sherry and a photographer for BYD could snap a few shots we slowed to a crawl. Then he turned the wheel towards the rest of the auto show. I should explain that we're in the middle of an auto show hall at the Cobo Convention Center in Detroit. Everyone has their carpeted show area and there are pathways a few feet wide in between all the automakers (in this wing mostly Chinese). It's not an area that anyone would consider driving. But the chairman's not anyone.
All of a sudden the chairman drives us out into the hall
All of a sudden the car starts moving down the hall and towards the Michelin design gallery. While this is happening the contingent of BYD executives that aren't snapping pictures realize that they need to move people out of the way lest they be hit by the chairman. The translator cooly explains the merits of this clearly workable prototype as the chairman calmly drives around as though he's navigating a quiet boulevard in Shenzhen.
I'm now completely taken with my good luck at getting a real test drive from the Chairman, looking back at the BYD booth now 100 feet away. I was convinced that this was the end of the trip and the car would be backed up to the booth. And then the car sped up to about 10 mph, which is an uncomfortable speed in the middle of a convention center. There was only one obstacle in the way: a press conference.
Little did the ALMS people know the Chinese were on their way
The American Le Mans Series was holding a press conference to discuss the environmental innovations they were making in their racing (including the introduction of E85 ethanol to the racing series). It was fitting then that the chairman of the small chinese automaker, that sells annually in China what Honda sells in a month in the US, was pointing his answer to the environmental question right at them.
The ALMS people are starting to regret having their meeting in the Chinese wing as we drive right in front of the press corps.
And we mean right at them. Right in front of the car was a soon-to-be confused production assistant with a headset going through the sequences of the conference on her walkie-talkie on the area in front of the press, completing the tasks she probably rehearsed all day. She stood alone in the small path that separated the stage with all the conference presenters and the assembled automotive press with their photographers and TV cameras.
Despite the obstacle the chairman pressed on straight at her. A fast acting reporter in the front row tugged on her jacket and she quickly turned to see us in the prototype car. As she moved out of the way I did my best to indicate to the collected press and the poor production crew that I was so sorry we had suddenly driven through their press conference.
After that it was all open road convention center floor. Either everyone had gotten the memo or the BYD folks acted quickly enough to move those who weren't in the press conference, because the chairmen was able to glide the prototype quickly around the floor and back towards the BYD booth.
I thank the Chairman and give a thumbs up to the BYD photographer, I'm probably on a brochure already
The staff quickly worked to help the chairman back into the display before anyone noticed (other than all the press) that we'd driven a car under a strict-import rule that's not certified to drive on roads, let alone not certified to drive around a convention center. When we jumped out I thanked the Chairman and his staff for letting me be the first, and only, member of the American press to get a drive in this functional prototype due for production in China in the near future.
Dr. Chaunfu is China's answer to Dr Z.
And how was the car? I have to admit, besides it's "heavily borrowed" styling, the F6DM was quite smooth and with a level of fit and finish that was superior to many of the other full production cars on display from China. And that electric motor? Quiet as a mouse. And though we didn't get the high-speed tour, the car drove smoothly and easily around the floor. Is this the future? I can't be sure. But there's no doubt that the company's Chairman is dedicated to proving his car works. Conventions and convention center staff be damned.














Comments
I dub these two Jake and Elwood. The Brues Blothers.
Great story.
Wow. Seems like something that would happen in a strange dream.
I can't believe I'm writing this, but I'm genuinely impressed. You can't plan that kind of publicity.
Way to steal the show!
These guys are screwing with the Teamsters, who are the only ones allowed to drive cars on the show floor. Remember what happened to Hoffa?
Does it come with cop tires, cop suspension, and cop shocks?
I know what the secret battery ingredient is! MSG!
That was a great story. Only in dreams.
It would have been more rock and roll if he did some clarkston-esqe power slides through stacks of chairs and random fruit stands while calmly listing all of the wonderful features.
Man, that is pretty badass. Reminds me of a quote from Jary or some other surrealist about riding around a park on a bicycle in a park firing a gun at random... google can't seem to help me find it though.
From this day forth Matt Hardigree shall be known as Scoop.
What an amazing story!
I'm sorry, what is Bill Gates doing with those two Asian fellows again?
Mentalism from the Orient.
And a standing ovation from England. All of it.
Possibly hoon of the year so far?
Yet another chance to use the cliche, "Chinese take away!"
@Rust-MyEnemy: Maybe a whole new category, "Hoon in a Suit."
@HoserDave:
Nope. This is Cobo in Detroit. MSG is the venue for the New York show.
@drewdraws2: Are you kidding, Matt looks stylin with that blazer and sweater.
Im jealous.
What I want to know is, why is everyone wearing the same tie? It is the company logo?
Oh, those crazy Chinese. First they throw their tea into the harbor, then they refuse to sign Kyoto, now this! What will they think of next?
No............wait......!
.
Seriously, that was a rather American thing for them to do and it was very cool our young Jalopolutionist was riding shotgun during the rebellion. Well done.
Sure it works. Hand me some 2x4s, a Kohler (made in America!) engine and a few bicycle wheels and I can build you a car that works. Big whoop.
But will his car pinch your legs off at the knees in a crash? Different question. Judging by what I've seen of other Chinese cars, I'm guessing the answer is "Yes. Yes, it does."
You're still safer in a forty-year old Dart.
@Dr.Danger: See, even the Kid is wearing that tie.
I am suspicious.
I'm amazed there wasn't a fatality. Chinese drivers are so dangerous that when a Geely starts up in Lanzhou, a Chery hits a bus head-on in Chong-qing. Seriously.
Perhaps all cars would ride as smoothly if our roads were carpeted.
Dreams really do come true.
If Chevrolet hasd the stones, they'd fire up the E85 Corvette race car and
take a turn by the Chinese wing....
Chairman Wang = Hoon of the Day
Amazing.
I'd venture to say that BYD will now be engraved into the hearts and minds of Jalopniks everywhere for their company embodying the spirit of hoonage at a corporate level.
Mazda may make driver focused cars, but BYD may have stumbled onto a new direction for themselves: hoon focused cars.
@Dr.Danger: Everyone is wearing the same tie (and they are today). I think there was a sale.
Chang Feng Motor reacted through a spokescomrade, but we couldn't really understand him; he was speaking in an esoteric dialect that was neither Mandarian nor Cantonese.
From what i read the dude's a crazy idealist.
He started out as a battery maker but he's determined to build electric cars years ago. When he finally bought a small car factory to get into the business , everyone was so against it that the stock of company dropped like 30%.
I dont know if he's gonna make it or not but I really hope that for one time the market rewards the little guy for being crazy.
With this and gizmodo's top gear clip, I don't think I can take anymore indoor driving hilarity.
You should have stepped it up a notch and tv-b-gone'd the press conference as you drove by.
BYD and their Legion of Hoons!
@MarkVictorArnold: Seconded
Ya know, there's some Super Caddyshack Potential here.
Matt: "Hey Wang, what's with the pictures? It's a parking lot!!"
Matt: "Hey kid, I'm Matt Hardigree and this is my friend, Mr. Wang..... no offense."
Matt: "Hey Wang, I hear this place is restricted, so don't tell them your Jewish."
Be sure to take a shower and get the toxic waste off. As for the lead dust in your lungs, well, just pretend it was an imported Chinese toy.
Did the horn work?
Finally some automotive people with balls!
I didn't see anyone driving around a Chevy Volt. Talk is cheap.
Seriously why can't they make a hybrid with a li-ion battery that you can plug in over night but only gets you say 30 or 40 miles. Then you would have a cheaper/lighter/smaller system that's more environmentally sound and would cost less and be useful 60% to 80% of the time. This would allow the tech to grow.
Basically a add on for a existing car that would work today and be say under $2000 premium. Every one wants to go full bore and the tech is just not there. Start smaller and develop the new "engines", get the production up then you'll be able to make the IC engine smaller over time.
Matt is our new hero!
Anybody got the clipping services (i.e. Google) looking for references to this elsewhere?
Bah! If the Stig had been at the wheel, you'd have been co-pilot on the World Record Indoor Hybrid land speed run, Matt. [jalopnik.com]
Awesome.
Also, points awarded for constantly referring to your driver as "The Chairman."
Yep; corporate low-speed hoonage.
(I'm glad no one was apparently injured!)
Good story.
Does Chaunfu rhyme with SNAFU? (JANFU?, TARFU?, et al)
Yes the prototype does have a Lexus LS, Opel Vectra-B/Saturn-L, Honda Accord, Hyundai Elantra thing going on doesn't it.
Matt, at any point did he threaten to come all over you?
awesome
I'm confused. I thought this article was about a Chinese automobile? All I see is a couple of hoons in an LS-Class460h.
You guys making fun of the Chinese are oblivious to the fact that China is a manufacturing superpower. Sure their auto industry is taking its first steps into the west, but in 10-20 years most of us will be driving Chinese cars no doubt. Just like our houses are now full of items and clothes made in China.
@crimsontiger6: Dude, we know, we know. We're all doomed. May as well have a laugh about it...