Detroit Auto Show: 2009 Dodge Ram 1500 Revealed Amid Crowd of Cows

Here it is folks, the crowd of cows has parted — more on that later — to reveal the 2009 Dodge Ram 1500 pickup. It's a double-horned blast of new truck-love from the car company owned by Cerberus. As we've told you before the new pickup's got all sorts of horn-y hotness like the RamBox cargo management system available in the crew cab which includes a weatherproof, lockable, illuminated and drainable storage bin built into each of the bed rails — with a total of 8.6 cubic feet of space. That's enough room to hold up to 10 cases of 12-ounce beverages — we'll let you choose which beverage in your RamBox, but we'd choose bottles of Bell's Oberon. But there's even more drink storage locations — like the "store in the floor" storage bins with removable liners, big enough for ten 12-ounce beverages and ice. But why are we still talking? Here's the live reveal and the official press release after the jump.

Dodge Unleashes Game-changer Into Truck Market

All-new 2009 Dodge Ram Breaks From the Herd

 All-new, bold, powerful, "get-out-of-the-way" Dodge Ram design
 New, aggressive "grille-forward" design
 First-in-segment chrome-tipped dual exhaust styled dramatically into the rear bumper
 Best-in-class aerodynamics - an estimated .422 Cd
 Dodge Ram's first-ever crew cab, giving Dodge an entry into the largest and fastest-growing part of the market. Crew cab accounts for nearly 50 percent of market
 New 5.7-liter HEMI® V-8 provides more horsepower (380 hp) and torque (404 lb.-ft.), with increased fuel economy (an estimated 4 percent)
 Best-in-class performance: 0-60 mph in under 7 seconds
 New interiors with premium seating, soft-touch materials, redesigned controls, floor console with shifter, and even more storage options
 More than 35 new or improved features
 Industry-first RamBox cargo management system (crew cab) includes versatile, weatherproof, lockable, illuminated and drainable storage bins built into bed rails (a total of 8.6 cubic feet of space); pickup bed divider/2-foot bed extender; and cargo rail system with four sliding, adjustable cleats
 RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear for work or leisure
 First-in-segment "store in the floor" storage bins with removable liners, big enough for ten 12-ounce beverages and ice
 First-in-segment heated and ventilated front seats
 Heated rear seats also available
 Heated steering wheel a first for any Dodge vehicle
 First-in-segment coil-spring, multilink rear suspension fitted to a solid rear axle provides ride and handling capabilities unexpected in a pickup truck
 First-in-segment live SIRIUS Backseat TV™
 First-in-segment surround-sound audio system
 More than 30 safety features, including standard four-wheel Anti-lock Brake System and Electronic Stability Program with Hill Start Assist and Trailer Sway Control
 All-new 2009 Dodge Ram to arrive this fall
 Light-duty diesel to arrive after 2009; two-mode hybrid powertrain to be offered in 2010 model year

Dodge has been building trucks since1917. Throughout its storied history, Dodge introduced a number of innovative trucks - the original "Suburban," aerodynamic Airflow-model trucks and the ultra-capable Power Wagon. But it was in 1994 that Dodge introduced a revolutionary Ram in the light-duty pickup market, with its "big rig" styling and iconic crosshair grille.

"We put a truck on the market that tripled our market share," said Ralph Gilles, Vice President - Jeep®/Truck Design Studio, Chrysler LLC. "Our design was polarizing - people loved it or hated it. But the people who loved it, bought it. They still do, because Dodge Ram continues to stand out from the herd of 'me-too' trucks."

For the redesign of its all-new, next-generation Ram, Dodge pulled out all the stops.

"Our mandate was to make a quantum leap and add even more voltage to Ram," said Scott Kunselman, Vice President - Body-on-Frame Product Team. "Our all-new 2009 Dodge Ram is a game-changer in terms of capability, convenience, craftsmanship and safety."

Capability

In addition to the new-generation 5.7-liter HEMI which produces 380 hp (283 kW) and 404 lb.-ft. (548 N·m) of torque, the all-new 2009 Dodge Ram offers a 4.7-liter V-8 providing 310 horsepower (231 kW) and 330 lb.-ft. (447 N·m) of torque, and a 3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319 N·m) of torque; a six-speed manual transmission and four- and five-speed automatic transmissions; part-time and on-demand four-wheel-drive transfer cases; and 3.21, 3.55, 3.92 and 4.10 axle ratios.

Equipped with the new HEMI, the all-new 2009 Dodge Ram R/T regular-cab 4x2 model with a short bed and 4:10 gears blasts to best-in-class performance of 0-60 mph in under 7 seconds.

The all-new 2009 Dodge Ram is offered in regular cab, Quad Cab® and crew cab, with three box lengths: 8-foot (regular cab), 6-foot-4-inches (regular cab and Quad Cab), and a new-for-2009 box length of 5-foot-7-inches (crew cab). Five trim levels are available, each with a unique appearance: ST, SLT, TRX, Sport, and the top-of-the-line Laramie.

An improved frame design incorporating high-strength steel supports an all-new, first-in-segment, multi-link coil spring rear suspension that improves ride and handling characteristics without sacrificing payload (up to an estimated 1,840 pounds) and towing capability (up to an estimated 9,100 pounds).

Convenience

The all-new 2009 Dodge Ram Crew 1500 features an available first-in-segment RamBox cargo management system that provides weatherproof, lockable, illuminated and drainable storage compartments integrated into both fender sides for effortless access and convenience. Each box holds up to 4.3 cubic feet of whatever - such as five cases (120 cans) of 12-ounce beverages.

The RamBox system includes a bed divider/2-foot bed extender for oversize loads and a rail system with sliding, adjustable cleats for infinitely adjustable tie-down capability. The 2009 Dodge Ram's tailgate features a standard assist feature that reduces the effort needed to raise and close the tailgate.

Another new segment-first innovation for the 2009 Dodge Ram Crew 1500 is a pair of "store in the floor" bins with removable liners that offer even more versatile storage - large enough for ten 12-ounce beverages and ice.

There are many other convenient storage locations throughout the all-new 2009 Dodge Ram including a large upper glove box, map pockets in door panels and a configurable center console. All in all, there are nearly twice as many storage locations in the all-new 2009 Dodge Ram than were in the previous model.

Technically sophisticated, yet simple-to-navigate electronic and infotainment choices include MyGIG Multimedia Infotainment System with 30-gigabyte hard drive, navigation system, and a rear-seat DVD entertainment system available in the Quad Cab and crew cab. Also available is first-in-segment live SIRIUS Backseat TV™ and segment-first surround-sound audio.

Other premium amenities include first-in-segment heated and ventilated front seats, available heated rear seats, first-for-Dodge heated steering wheel, one-touch up/down driver and passenger windows, automatic-on headlamps and dual-zone automatic temperature control - a first for Dodge Ram.

Craftsmanship

In addition to the exterior, the all-new interior of the 2009 Dodge Ram stands out with a renewed emphasis on craftsmanship expressed in premium interior appointments including six-ring instrumentation, redesigned controls, chrome accents, premium seating with improved bolsters and two-tone upholstery. An automatic-transmission floor shifter, incorporated into a configurable center console, is available for the first time in a Dodge Ram. All 2009 Dodge Ram interiors are significantly upgraded with "soft-touch" materials that feature industry-first two-tone technology and premium fit and finish. Full-width contrasting stitching is offered on soft-touch instrument panels for Sport and Laramie models.

On the exterior, the all-new 2009 Dodge Ram features a redesigned aluminum hood with a large power bulge and a forward-canted grille, imparting a "head down, ready to charge" attitude, while front and rear bumpers wrap around each body side. The rear bumper on HEMI-equipped models is radiused over chromed dual exhaust tips - a first in light-duty pickups. Attractive 20-inch wheels are available in three styles. Sills are pulled down to cover frame rails for a premium appearance. Badges are three-dimensional, rather than decals, and are designed to stand out. The sculpted Ram's-head badge on the tailgate is 250 percent larger than the previous badge.


Safety

On the safety and security front, the all-new 2009 Dodge Ram offers more than 30 active and passive safety features, including standard front and rear side-curtain air bags with Enhanced Accident Response System, knee bolsters, seat-belt pre-tensioners, Anti-lock Brake System, BeltAlert® System, and Electronic Stability Control; and available adjustable pedals, ParkSense® Rear Park Assist and ParkView® Rear Back-up Camera.

Manufacturing

The all-new 2009 Dodge Ram will be built in two locations: Quad Cab and Ram Crew 1500 models will be built at the Warren (Mich.) Assembly Plant, and regular cab and Ram Crew 1500 models will be built at the St. Louis North Assembly Plan in Fenton, Mo.

Dodge Brand
With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the fifth largest nameplate in the U.S. automotive market. In 2006, Dodge sold more than 1.3 million vehicles in the global market. In the highly competitive truck market, Dodge has a 15 percent market share. Last year, Dodge introduced the all-new 2008 Dodge Grand Caravan with 35 new or improved features including the newest innovation, the Swivel 'n Go™ seating system. Dodge is entering key European volume segments with Nitro, Caliber and Avenger. The all-new 2009 Dodge Journey will debut this year, and will be available outside North America in both left- and right-hand drive in mid-2008. And later this year, Dodge will introduce its modern muscle car, the all-new Dodge Challenger. For the 2010 model year, Dodge will offer the all-new Dodge Ram with an advanced two-mode hybrid system.

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