This is it — whatever "it" is. Actually "it" is Toyota's newest concept they'll be bringing to the Detroit Auto Show in two weeks, the A-BAT Concept Pickup Truck. And A-BAT is more than just a winged rat, it's actually, as we're told by our friends at PickupTruck.com, an acronym for "Advanced Breakthrough Aero Truck." That's a name that has us kinda scratching our heads. How did Toyota name a concept vehicle a "breakthrough" when it looks like the love child of some sort of menage-a-truck involving the Honda Ridgeline, the Chevy Avalanche and the Toyota Prius. Yeah, you heard us — the Toyota Prius — you know, for that tint of green. But despite what appears to our eyes as the obvious Ridgeline-esque styling, Toyota claims the look of this unibody-platformed concept truck is unique — based on "the 'trapezoid' silhouette from the side profile of the Toyota Prius." But don't think for a moment this concept is all car and no truck. The A-BAT's able to shed the five-person crew-cab-like set-up with a tiny four-foot bed and transform itself into a two-seat "El Camino" configuration with a full eight-foot bed. The transformation's accomplished by dropping both the liftgate and the "midgate" ( that sound you hear is Chevrolet's legal team opening up their briefcases in unison) on either end of the mini-bed.
But wait, there's more — as we alluded to earlier, this concept's got some green going on under the hood by way of a hybrid synergy drive. So if Toyota ever builds this new-fangled El Cam, you can head to Home Depot to buy lumber for the deck of your cookie-cutter McMansion and make a statement about saving the environment all at once. But we do give Toyota some credit for aggressively going after a market they've targeted. Full press release after the jump.
NOTE:This story was embargoed until midnight, but because of the nice guys over at Edmunds getting an early copy of Automobile magazine with the full story in it — causing them to go live with their story along with the side-by-side of the Dodge Rampage and the Toyota A-BAT — we're going live with our own story.
UPDATE: Our friends at PickupTruck.com have some video of the A-BAT which we've included below the jump.
TOYOTA RETURNS TO ITS COMPACT TRUCK ROOTS WITH THE A-BAT CONCEPT VEHICLEDETROIT - Jan. 13, 2008 - Toyota Motor Sales (TMS), U.S.A., Inc., returns to its compact pickup truck roots with its latest concept vehicle A-BAT.
The environmentally advanced A-BAT provides modern versatility, roominess and style in a compact pickup architecture. The A-BAT made its debut in Detroit at the 2008 North American International Auto Show today.
"Driving from beyond the suburbs to the city is a way of life for many people," said Kevin Hunter, president, Calty Design Research, Inc. "We've taken Toyota's truck heritage to a different level by envisioning a vehicle capable of maneuvering the suburbs as well as dirt roads. This compact truck is as comfortable for long commutes as it is for road trips. It can accommodate outdoor toys and home improvement supplies. Plus, customers benefit from the hybrid powertrain's low emissions and fuel economy."
The A-BAT concept was developed by the TMS Advanced Product Strategy group and Calty, Toyota's North American-based, research and design center located in Newport Beach, Calif. Together, they identified a buyer group whose unique combination of lifestyle activities and vehicle needs required a vehicle that as of now is not available in the market place. The team created a new genre of compact vehicle with good fuel economy, advanced functionality, maneuverability, unique styling within its segment, and a durable package suitable for an active lifestyle. Advanced styling was also key in making the A-BAT appropriate for today's market.
The A-BAT concept rides on a unibody platform for car-like handling when navigating city streets and crowded parking lots, and smooth ride quality for highway trips and the everyday commute. In addition, its lightweight package coupled with Toyota's Hybrid Synergy DriveĀ® technology is designed to deliver excellent fuel economy. Translucent solar panels in the top surface of the instrument panel capture sunlight and convert it into energy, showcasing the vehicle's "green" character. Positioned below the Toyota Tacoma, A-BAT integrates truck features with car fundamentals for an efficient and modern package.
The A-BAT's unique aerodynamic exterior was crafted by Calty Project Chief Designer Ian Cartabiano and Creative Designer Matt Sperling. They integrated Toyota's design philosophy, "Vibrant Clarity" into the exterior by keeping the design forward-looking, crisp and functional.
The concept's unique look is a combination of the large body surfaces, intersecting tight surface planes, crisp lines and the trapezoidal profile. The A-BAT's 19-inch wheels sit at the vehicle's corners creating a tough and ready stance.
"We studied the 'trapezoid' silhouette from the side profile of the Toyota Prius and applied it to create an entirely new truck image," said Sperling. He further enhanced the trapezoidal profile by placing the cab forward, and using fast angle A- and C-pillars, shortened overhangs, and a sleek front window.
"The bold grille showcases Toyota's reverse trapezoid and T-face theme in a new way," explained Cartabiano. "The bed is defined by the C-pillar and is clearly separated from the cab to allow it to stand out from the rest of the profile."
"The image of a NATO all-terrain military truck inspired us to keep the occupants as far forward as possible to maximize rear bed capacity in this compact package," stated Sperling.
The A-BAT features a four-foot bed, but has more flexibility than the standard pickup truck. A translucent roof panel slides open to allow for tall cargo in the cab. When the pass-through midgate is folded down into the cab the bed lengthens an additional two feet. An open tailgate provides an additional two-foot of bed length. The A-BAT offers customers the versatility of hauling a standard 4x8 sheet of plywood one day, then taking a family on a camping trip to the lake the next.
The bed has features perfect for work and play. These include tailgate lighting for illuminating the load in the bed, a first aid kit and flashlight integrated into the tailgate, sliding tie downs, and an AC power outlet. Items such as sports and leisure equipment can be stored in the lockable drawers in the bed walls.
The concept also has additional storage that is accessible through sliding doors conveniently placed in and outside of the truck bed. For even more storage capacity the A-BAT comes with a large sliding drawer beneath the bed, accessible without opening the tailgate.
Although the A-BAT is rugged and has a spirited exterior, the interior team worked to create a modern look for the interior.
"We balanced colors and fabrics that were both bright and vibrant, but also captured an urban-rugged feel with their energetic and geometric qualities," said Alan Schneider, Project Chief Designer.
"The inspiration behind the exposed structure on the interior was drawn from high-end mountain bike frames," added Daryl Harris, Senior Creative Designer. "We applied lightweight construction materials, such as carbon fiber and aluminum, to the instrument panel, console and seats for increased structural rigidity while reducing mass."
The rigid, yet sculptured alloy center console runs between the two front seats and houses a portable power pack. The battery pack offers both AC and DC for a wide variety of applications including powering tools, electrical gear while camping, a laptop computer, small appliances or assisting a vehicle jump start.
The door trim, shoulder, armrest and instrument panel pads and seat cushions are made of a tough, lightweight and comfortable material that can be selected for personalization. In addition the colors are coordinated to enhance the sleek interior environment. The center console and door pockets feature carbon fiber components to complete the durable and modern look.
The four-passenger A-BAT offers numerous seating and storage configurations. In addition to the rear seats folding down with the midgate to extend the cargo bed length, the rear seat cushions can retract beneath the cargo bed to increase rear cab cargo flexibility. A removable storage tray beneath the rear seat offers tie downs and organizing compartments to secure loose cargo.
Inside the A-BAT has a retractable portable navigation unit with a seven-inch diagonal screen and Wi-Fi internet. Other advanced features include a port for portable device assistant synchronization and a hard drive for digital music.
Both the driver and front passenger have a large multi-information display screens on the IP to view the status of their high tech gadgets and HVAC and audio settings.
The solar panels on the dash recapture energy from the sun to assist in the charging of the navigation unit, portable power pack and backlit information displays.
"This concept is the next evolution of the compact truck," said Hunter.
"We were able to create a compact truck that's utilitarian, has an original profile compared to other pickup trucks, has a 'small, but tough' character and is economical to operate. The A-BAT is a fun-to-drive, practical package that reflects Toyota's environmental sustainability message."














Comments
WTF is this shit?
Could they have made it any more brutally ugly?
I dont know if I should run in fear, or kick its ugly ass back to Japan....
Why is that car squinting at me?
Toyota has worked for fifty years to achieve the market share they now have, looks like it wont take long to piss it away.
EWWWWWW.I think "The Homer" is better looking than this monstrosity.Speedie you should kick it back to china or call an exterminator
More like A-Hole.
@simpsons-movie-ruled: damn I meant japan
I'd like it if it were more proportioned like a car and less fugly. Then it'd be a real El Camino successor.
Holy Shit! It's like they said, "OK, um. Lets combine the most outre style elements of the Ridgeline, the '08 Tundra and the '08 Camry. Only ugly." ... not realizing the already overwhelming forces of ugly they were dealing with.
Sort of like the first guys to mix nitro with glycerine
and give it good hard shake.
Let's exterminate it before it multiplies! Just when you think you know what butt ugly is Toyota redifines the term.
Does it come with Tequila goggles?
Stand back! I think it's puckering up to spit!
@Stormin: Well, at least it's not boring...
the isuzu vehicross wants its fascia back.
@67galaxie: Damn you for stealing my joke. DAMN YOU!
@PeteJayhawk: By which I mean I was going to make a Vehicross joke as soon as I saw that picture but you got to it first. IT WAS SUPPOSED TO BE MY JOKE DAMMIT!
Well, you know, because the Ridgeline sold so well...
The Vehicross was better balanced. I still like the looks of them. This thing is a modern day hotwheels wannabe.
@PeteJayhawk: Man, I was thinking Vehicross too. Jerks!
@htrodblder: I think you're right. It's like a 12 step process:
1. Accountant-driven
2. Market-losing
3. Malaise
4. Life Support
5. Last Ditch Bold
6. Niche-successful
7. Aggressive
8. Market-winning
9. Quality
10. Leadership
11. Arrogance
12. Protect-think
If you plot it out, 4 is the low point, and 10 is the high point. Point 12 leads right back to Point 1, creating a sine wave.
Toyota: 10 was a few years ago, 11 maybe 18 months ago, and 12-1 is occuring right now.
GM: Whodathunk it, but they are around number 7 right now.
@67galaxie: Thank you, i could not remember what that ugly thing was called.
Toyota will soon lose market share due to the sheer ugliness of its vehicles, GM to soon take back its top spot. Soon after GM will give us a real EL Camino.
@lascauxcaveman: Actually, nitric acid + glycerine = nitroglycerin (industrially, they mix nitric and sulfuric acid).
A only bring it up because if I publish the recipe, maybe some kind soul will whip some up (gently!) and put the A-BAT out of our misery...
Erm... Erm... I dunno what to say...
There is no such thing as a unibody truck. This, like the Ridgeline, is a car with a missing trunklid.
Toyota's past performance and US product savvy mostly came from one man, Jim Moran (the Courtesy Man). With Jim's death, Toyota lost their guiding light as far as market appropriate products are concerned. There's no one who can begin to replace Jim Moran, a fact that Toyota's been proving a lot lately.
Wow. I really like it. I want one.
...The Rampage, I mean. It needs a 3.something turbodiesel, but who here wouldn't like to be able to throw down the tail on that bad boy and just drive the cycles into the bed (which has no humps). This would be absolutely the thing for a weekend, not so pro, motorcycle racing team, or a dad and son jalop to the woods for some trail riding. I am so all over this. I want one now...
ray, if you had decided to not break the embargo for, i dunno, another 6 months, i don't think anyone would've minded...
how much bigger are C-/D-pillars on Toyotas going to get? i mean, i could see Volvo doing this to force you to check off the BLIS option...
Trucks need to be trucks. Real trucks have 8 foot boxes and if you need to seat more than 2, someone's going to have to ride bitch.
Seems like car companies think everyone is either a surfer or a mountain biker and nobody ever has to just haul lots of shit around or do any real work.
This is lame. And I think Milo_Carrera is right on the nuts with his 12 step. (COTD nom from me) Toyota made a fine car 10 years ago but crap like this is going to knock them off their pedistal.
To even call this an El Camino successor is a direct insult to me and my El Camino. You can insult my mother, my sister, and my country, but never my El Camino.
For the record, despite it being misbranded, I find it acceptable to refer to the Pontiac G8 ST as an El Camino successor.
Whadaya expect from toyota? A good looking car/truck? Their DNA will not permit it.
@JHJVJR: Agreed, how dare this be refered in any way to the new El Camino, shame shame shame.
Ray, come on maaaaaaaaan!
And, just when you thought Toyota couldn't produce an uglier truck, I get my socks knocked off.
Will it tow a cargo container box up the side of a mountain too?
OK. Granted, the former Aztek designers had to find work somewhere, eventually. But why did it have to be Toyota that hired them? Shouldn't they be doing something socially useful, like underwriting predatory subprime mortgages or something.
Oh my that is an ugly vehicle. A Datsun 710 thinks it's ugly. Aztek ugly. What is wrong with automobile designers these days?
Ladies and gentlemen, the new Pig-Gnome!
(*stunned silence*)
Anybody else old enough to remember when Sony had Sport versions of the Walkman cassette player and AM/FM radio personable walkabouts and wearable devices in the 1980s?
The A-BAT interior is in the exact same black-and-electric-yellow color scheme. Wonder if it is water resistant too...
@Charles_Barrett: You sure? Seems more orange to me...
the world gets dumber by the minute
makes the aztek look good....
@Charles_Barrett:
Actually, I have a CD-player of that same style, to this day. Mighty homely, that much is for certain.
I'm glad to see I'm not alone in seeing how Toyota appears to be mimicking GM's business model. At least GM had fins and flash at some point...though the very late-80's/early-90's Supra Twin Turbo was pretty rad. I always had an unexplained weakness for the boxy 80's Cressida, too. Mmmm, dual rear hatch windscreen wipers..... If the alternative is a FWD GM, gimme a RWD Japanese car!
If Chevy's legal team knows what's good for them they'll go after Ray for defamation for comparing this to an El Camino before they go after Toyota for "midgate" trademark infringement.
It's pretty pathetic that the number one super rich Japanese automaker knocked off the GM midgate wholesale without solving any of the weather and safety issues posed by an open midgate.
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