Say you were a Berkeley radical back in 1968- you know, high ideals, willing to lay down your life for The Cause, etc. Then, well, you got taken up on that high mountain and shown the fleshly kingdoms that lay before you, simply for the price of your soul. That's what happened with Jerry, an ex-radical who struck it rich in the house of Mammon. Jerry shed all the trappings of his old life, with the single exception of the Volkswagen bus... perhaps as a cynical reminder to himself of what might have been. Then, some camera-wielding freak from his past shows up when he's leaving work and blows it all to hell. Or something like that. In any case, it's hard to see how this ad could have moved any Transporters off the lots.