Realignment For Retention: GM Looking To Get Bloated On MaintenanceRay Wert5/19/06 1:13pmFiled to: NewsDealersGmNews: Industry NewsMark Laneve0EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkThis image was lost some time after publication. The General's Veep of sales, Mark LaNeve sent a memo out to the General's dealer network this week, where he finally revealed the secretive moves GM began "several months ago" to realign the field and support organization for the not-so-spritely General. It looks like the General's gonna be moving to three Regional Sales and Marketing Managers (RSMM) — one for Chevy, one for Pontiac-Buick-GMC and one for GM's "Premium" brands plus Saturn — in each of GM's five regions. That's a heckuva lot of RSMM's! But, just as big as the still-expansive sales and support team is the news that the realignment's going to focus on increasing the seemingly measly "three out of ten return-rate of new GM vehicle owners" to GM dealerships — a focus on what LaNeve calls "customer retention and revenue opportunities so that more GM vehicle owners will return to you for their vehicle maintenance." Remember dealers, you may not be making as much off of your cars as you once were after we dropped those sticker prices — but hey, try your damndest to make it up in the oil change business, k?