FYI: GM's Expansive Blog Empire


GM's added a new site to their growing blog-empire. The new site, FYI, joins the Fastlane blog and the now-defunct Smallblock blog. Rather than do it ourselves, we'll let Mike Wiley, GM's Director of New Media, describe why this new entry into the blogosphere is necessary — then just for fun, find out how we've translated his "PR-speak" after the jump:

"Welcome to our new blog! For those of you familiar with the FastLane Blog, the FYI Blog is a slight departure. While we are certainly happy with the conversation that the FastLane has created, for the most part, it has been the exclusive domain of some of our most senior executives, particularly Bob Lutz (most of us even call it Bob's Blog). Over the last few months...
...we decided that we could add another blog to our portfolio; and that it could be even more grassroots, providing an opportunity for all GM employees to contribute in one way or another.Our hope is that this will be an effective way to spread the conversation about GM; that we can continue to get better at listening and maintaining the dialogue, and ultimately, create products and services that not only meet your needs but are truly the best.

The FYI Blog will highlight the positive developments that occur at GM on a daily basis, though we won't shy away from controversy. Things that most of us would otherwise never hear about. Whereas the FastLane Blog usually gets new entries once or twice a week, the FYI blog aspires to be much more active. Expect to see at least a daily post, written by people throughout the organization. Here are the categories of information that the blog will feature:

* Cool Stuff - Stories about innovations; product, technology, facilities and manufacturing
* Our People - Profiles of GM employees and their unique jobs, careers, etc.
* News - Good News stories, including items that you may otherwise never hear about
* Opinions - GM op/ed pieces intended to shed light on issues in the news
* Guest Voices - Blog entries written by third parties who are not GM employees

We hope you enjoy participating in this new blog and we look forward to hearing from you."

Our Translation:

"Can't...shut...Lutz...up. Need...new...alt...media...outlet..."

For Your Information [FYI Blog]

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