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Noted Maker Of Coolant Posts Father's Day Pic Of One Of The Few Cars That Uses No Coolant

Illustration for article titled Noted Maker Of Coolant Posts Fathers Day Pic Of One Of The Few Cars That Uses No Coolant

Yesterday was Father’s Day, so, Prestone, one of the leading makers of coolants, antifreeze, radiator flushing compounds, and other car-juices, put up some sentimental pro-dad content on their social media accounts. There was just one problem: the car they chose was one of the few that has no need for the products they’re best known for.

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Illustration for article titled Noted Maker Of Coolant Posts Fathers Day Pic Of One Of The Few Cars That Uses No Coolant

As far as social media screw-ups go, this one is pretty minor, overall. They managed to avoid any racial slurs, and the post was charmingly free of exposed penises, so overall that’s a win. But you’d think for a company whose corporate web page is titled “Prestone Antifreeze/Coolant and Car Care Products” it would make sense to pick a car that, you know, uses antifreeze and coolant, unlike the old, lovely Porsche 911 they did pick.

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What’s crazy is that it’s not like it’s hard to find something that’s not air-cooled; staying away from old Porsches, Corvairs, Citroën 2CVs and related cars, early Fiat 500s, classic Volkswagens, and some very uncommon other vintage cars (Tatras, a Subaru 360, some early Hondas, early 1900s Franklins, etc.) should pretty much do it, leaving the social media team with only, oh, almost every other fucking car ever made to pick from.

Of course, people were having fun with Prestone’s little screw-up:

Illustration for article titled Noted Maker Of Coolant Posts Fathers Day Pic Of One Of The Few Cars That Uses No Coolant

I mean, Prestone does make brake fluid and washer fluid and other stuff you could use in an air-cooled 911, and the company briefly defended themselves, before deleting their post:

Illustration for article titled Noted Maker Of Coolant Posts Fathers Day Pic Of One Of The Few Cars That Uses No Coolant
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Okay, the sentiment is nice enough. In the end, we’re actually talking about some otherwise forgettable Prestone Instagram post, so maybe making a stupid mistake that will be seized on by car geeks is the next stage of viral marketing?

I wonder if it helped these clowns sell any luggage?

Senior Editor, Jalopnik • Running: 1973 VW Beetle, 2006 Scion xB, 1990 Nissan Pao, 1991 Yugo GV Plus, 2020 Changli EV • Not-so-running: 1977 Dodge Tioga RV (also, buy my book!: https://rb.gy/udnqhh)

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DISCUSSION

I love how the guy replies that “they had the same car and remembers changing the coolant and water pump.” Hilarious. This was clearly posted by a Public Affairs person who does not know anything about coolant or anti-freeze. Although you are correct that it is free of racial slurs and other nonsense but I see little reason for a coolant company to even come near a racial controversy.

This is probably the worst (most embarrassing) thing a coolant company could post. The only thing worst would be to show a dog dying from drinking the coolant.