Koenigsegg is a Swedish car company run by a pioneering (possibly time-traveling, who can say) genius who thinks gravity is backwards, and that means it follows Swedish traditional holidays. Among these holidays is Saint Lucy’s Day, which, Koenigsegg is keen to remind you, does not involve the KKK. Even if it looks like it.
Here is the lighthearted official statement on Instagram, noting that the guys in the white robes are not klansmen, just traditional Swedish ‘star boys.’
The full text:
Alongside Midsummer, the ancient Lucia celebration on the 13th of December represent one of the foremost cultural traditions in Sweden, with a clear reference to darkness and light, cold and warmth. As the name implies Lucia was a girl. However, at Koenigsegg this year’s Lucia real name was Nathanael and his side kick was another mythical figure – Spiderman...The guys in the back are called Star Boys – representing the clear starry winter skies of Sweden – and no – they have nothing to do with any klan in the southern parts of the US! Just another day at work😉 #koenigsegg#luciatåg #weird #tradition
The presence of glittery Spiderman is less clear, but we do not hope to understand the Swedes. We only hope to observe them and bask in their wonder.