How are the very best racing helmets designed? This video on American Le Mans Corvette driver Tommy Milner's pretty fantastic lid gives a full explanation.
Milner points out that as a professional racing driver, his helmet is his only form of self-expression in terms of design. His firesuit is team-issued, and his car's livery is also decided upon by the team. It's up to him to work with designer Andy Blackmore (of outstanding Spotter Guides fame) and painter Censport Graphics to come up with something that integrates his sponsor Tag Heuer and also keeps his own identity present.
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The results are outstanding.