This is the first time we've seen the new 2009 BMW 7-Series posing next to two of its direct rivals, a Mercedes S-Class and a Jaguar XJ. We're not sure what the photo shoot of the luxury trio was for, but we're assuming it's for a buff book doing a luxury car snooze-fest. Which is good, because then no one will be awake to be horrified by the looks of the new 7-series. Check out more of Alex's photography here. (Hat tip to bigtrick!)