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Domestic Automaker Share Of Market To Drop Below 50% This Month?

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This image was lost some time after publication.

If you're one of those people who keeps track of such things — that would be all of y'all who play the drinking game — July could be a watershed month in the history of meaningless auto industry statistics. With the June sales numbers in it looks as though the domestic automakers barely managed to hold on to a greater-than-half share of the market for new vehicles here in the United States — by our count only 50.2%. And Automotive News tells us this morning if the Big-Three-in-name-alone see a slide in July sales similar to what they saw in June (GM down 24%, Ford down 11.5% and Chrysler down 5%), they'll officially be the also-rans. AN thinks the domestics may be able to blunt the sales decline this month with some serious incentive spending. But...

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...with a tide of consumers moving away from the 'mericans, Toyota, Honda and Nissan are falling all over themselves to snatch up those conquest sales using the same tools as the automakers draped in the red, white and blue — by hiking up incentives on even their best-selling models. That's right, according to Edmunds, even the new Toyota Tundra's got over $5,000 on the hood — matching the same numbers the General's got on the new Silverado. So, if the domestics want to keep playing the incentive game, wethinks maybe they'll need a bit more money in the bank. Or pundits could just realize that in the overall scheme of things the horserace is pretty much meaningless and the bottom line automaker P&L numbers are a priori — but where would the fun be in that?

Over 50: Imports' coup is near (sub. req.) [Automotive News]

Related:
Bear Stearns Drops GM Credit Rating After "Surprisingly Weak" June Sales; Get A Shelby GT500 On The Cheap! Ford Offering 0% Financing Incentive On All Mustangs, Shelby Or Not!; Grab A Sorta-Used 2006 Chrysler, Dodge Or Jeep For Used Prices; Oh What A Feeling! Toyota Overtakes GM In First-Quarter Sales [internal]

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DISCUSSION

my-favorite-car-is-a-motorcyc-old
my favorite car is a motorcycle

I forget, is Canada part of "domestic" production or not? The new Camaro will be assembled in Oshawa, Ontario, Canada, and the old F-cars were built in Quebec.

Perhaps in the end what matters is not where products are built, but how. No matter whose name is on the front door, manufacturing facilities in Japan, North America, and Europe now tend to be vastly better in terms of product quality and environmental issues than those plants in unregulated countries. As long as consumers don't abandon all sense of long-term responsiblity and adopt the cheap Wal-mart disposable product philosophy with their car purchases, then it doesn't matter that "domestic" automakers don't have a majority market share. It only matters that Chery and other pirating, polluting automakers have an infinitesmally small market share. Buy quality for the long term, wherever your quality vehicle was manufactured.