Cars.com Super Bowl Ad Continues To Target Smart, Scared White Men

Illustration for article titled Cars.com Super Bowl Ad Continues To Target Smart, Scared White Men

Last year's Cars.com Super Bowl ad featured David Abernathy — smart, white and scared of conflict. This year it's Timothy Richman — smart, white and so scared of conflict he's encouraged to buy a Pontiac.

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Despite looking up a Pontiac G6 on his phone (how smart can he really be considering he's looking up a horribly bland-looking car from a brand that just got canned?), this Peter Sarsgaard wannabe looks like he's actually been talked into getting a Mitsubishi Eclipse. Is that a step up or a step down?

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DISCUSSION

will-alib
Turbineguy: Nom de Zoom

The last time I tried to put out a kitchen stove fire with baking soda I got a huge fireball. It woulda fit in great for a Home Depot remodeling advert. Truth in advertising!