Super Bowl Ad Continues To Target Smart, Scared White Men

Last year's Super Bowl ad featured David Abernathy — smart, white and scared of conflict. This year it's Timothy Richman — smart, white and so scared of conflict he's encouraged to buy a Pontiac.


Despite looking up a Pontiac G6 on his phone (how smart can he really be considering he's looking up a horribly bland-looking car from a brand that just got canned?), this Peter Sarsgaard wannabe looks like he's actually been talked into getting a Mitsubishi Eclipse. Is that a step up or a step down?

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