Super Bowl Commercial: Glondor Is Officially Sad

You already knew was again spending cheddar on a Super Bowl commercial this year. Well, here it is and Glondor's been replaced by "David Abernathy," our two cents below on that particular trade.

Despite our high hopes, we won't get to see's Kicking Tires blog editor Dave Thomas fighting Glondor in a stone circle death match. No, instead, we're treated to an ad officially named "Lifetime of Confidence." The commercial follows the curious tale of David Abernathy, an exceptionally bright young lad who it turns out, is scared of buying a new car. Luckily he's got to help him out.

The ad's not what you'd call funny. In fact, it's probably going to bore those of us in the beer-swillin' set to tears, but our significant others are going to probably think it's "cute." Which, if you think about it, makes sense. With the Carpocalypse-tainted economy, an ad focused on women probably will work better on a dollars-and-cents basis, especially considering distaff Americans make most car-purchasing decisions. Bravo to you, for making a crappy ad that probably makes a whole lot of business sense.

[via Kicking Tires]

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Rob Emslie

Derivative, off-target BG music and an awkward tonality shift at the three quarter mark. Sheesh, what drivel.

You see this in advertising a lot - typically when you have weak agency advocates - where a poor idea is badly executed. This is not shaping up to be a particularly engaging Super Bowl this year.