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We just got an e-mail from the guys at Blammo! Brammo Motorsports letting us know the base model Ariel Atom's getting a price boost of $6,000 starting on Father's Day. What a present, right β€” a price increase. If you want to avoid the bump, we're told you can still drop your initial deposit (which is "just 25% of the total purchase price") by June 17th, and you'll have locked in the savings. Look at all the fun things you can spend that six large on this Dad's Day β€” things like a new hibachi grill or a face shield so the bugs don't splatter your Dad's face as he whips by you. Full e-mail after the jump.

[Ariel Atom]

Dear Ray,

Happy Father's Day!

And thank you for previously indicating an interest in an Ariel Atom!

Buy an Ariel Atom now and avoid a $6,000 price increase!*

That's right! If you purchase a 2007 Ariel Atom by Father's Day (June 17, 2007), you can get the same great car that everyone who purchases after Father's Day (June 18) for $6,000 less.

To purchase your own Ariel Atom now go to and use the Build, Price & Buy feature. Then submit your order and send us your initial deposit (just 25% of the total purchase price) by June 17, 2007 to lock in your $6,000 price savings!

Get a THRILL with your DEAL!

Now you've got the opportunity to experience an Ariel Atom from behind the steering wheel! And on a racetrack with a professional instructor!

Learn all about the Ariel Atom Driving Experience at

If you decide to purchase an Ariel Atom at the event, or even afterwards, we'll apply the cost of the Ariel Atom Driving Experience as credit to the purchase price of your car!

Furthermore, if you think you're going to want to buy an Ariel Atom after the event, you can actually order your Ariel Atom nowto avoid a $6,000 price increase scheduled for June 18. Should you decide to cancel your order after the event, we'll give you a complete refund.

To take advantage of this offer, go to and use the Build, Price and Buy feature, then submit your order and send us a 25% deposit. Then, after the event you can finalize your options based on your driving experience, and we'll get started right away building your Ariel Atom using pre-June 18 pricing!

If you have any questions, just send me an email or give me a call. I'm here to help you however I can.

And thanks again for your interest in the Ariel Atom,



* The $6,000 price increase is on the base model. There will also be price increases on some of the options. So the more options you buy, the more you can save!

Bill Feagin
Brammo Motorsports Sales & Marketing

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