Ad Watch: Ford's Super (Duty) Bowl Commercial Teasers Are Techie Porn

We've gotten our hands on some cool-to-watch and tech-heavy 15-second teaser ads for the Super Bowl ad campaign launch of the 2008 Ford F-Whatever Super Duty. The one above is a CAD-based build of the new 6.4L Power Stroke diesel engine with dual turbos and the second teaser commercial, in the same out-of-thin-air fashion, highlights all the little parts that make up the new (and useful) tailgate step. There's also a third teaser which is nothing more than a jarring drop of the big metal "Ford" badge dropped onto concrete. Although the third one's silly, the other two are cool as hell to watch. But the problem I've got is I'm not sure what they're going to do to sell the truck to the target pro-'merican demographic. Especially since earlier this week we heard that FoMoCo, despite losing $12.7 billion in 2006 and a turnaround plan forecasting a 2007 loss, plans no cuts in it's marketing budget. It's almost like the sell-it-on-TV team's gone to CEO Alan Mulally and said "Yeah boss, the ads aren't selling product, but whatevs — let's drop more money down that abyss while we've still got it!" I guess we'll have to wait for Super Bowl Sunday to find out for sure what the full 60-second ad will look like during the pre-game festivities, but for now we're just going to appreciate it for the techie coolness, and set our gnawing doubts on efficacy aside. In case you don't remember what the Super Duty is, we've got a gallery below as a reminder, and the second and third teaser commercials below the jump.


Big Blue Oval Day: Didn't The Wall Street Journal Get The Memo?; FoMoCo FUBAR! Ford Earnings Call Live-Blog!; Breaking The Bank! Ford Leaks Money Like A Sieve In 2006, Reports Net Loss Of $12.7 Billion [internal]

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my favorite car is a motorcycle

broman78, double-check the equation for horsepower:

[ HP = (torque x rpm)/5252 ] where torque is given in ft-lb.

That's the way it is, period. The idea that "horsepower is for speed and torque is for pulling" shows a fundamental misunderstanding of how an engine accomplishes work, and how the gear ratios in your drivetrain make a critical difference in performance.

In general, for any vehicle, an engine with high peak torque at low RPM is NOT really what you want, but rather sufficient torque over a broad, flat RPM curve.

Plot this and you'll see that, ideally, steady torque translates to a linearly increasing horsepower curve. A high-rpm engine will do the job just like a high-displacement, low-speed "torque monster", especially now that modern transmissions are up to the task of converting high-rpm "speed" into stump-pulling power! The opposite is also true: a low-rpm diesel engine can set speed records or win the LeMans, as Audi did.

A diesel's main advantages compared to an equivalent horsepower gasoline engine are fuel economy and durability. That's why all heavy trucks choose diesel engines, despite the expense of weight, noise, and useable RPM range.

Bottom line: buy the right horsepower engine to match your job requirements. Buy diesel if you want to afford the fuel for it and drive it for 350k miles. Buy a Chevy truck if you want to spend less time fixing it.