1967: The Dawn Of A New Day For Plymouth

"Dawn Of A New Day" sounds much better than "Plymouth: Only 34 Years To Go," though of course Chrysler's marketers at the time had no idea that the Plymouth brand would barely outlive the current century. What we have here is the '67 Belvedere (a "whale of a lot of car for the money"), the "rich-looking compact" '67 Valiant and the '67 Fury, whose "beauty and luxury make it hard to believe you're in the low-price field." Hmm, for a minute there we were thinking we were actually listening to Chrysler's most recent "new day" marketing campaign. Well, except without the animated kid, of course.


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