Big pickup trucks used to be plain, unrefined, tools for work and nothing more. They were like shovels, on wheels. Now new trucks are bulgy, muscular, testosterone-mobiles. When did everything change? Take a look at this 1997 Dodge Ram and you'll see.
It's another installment from Regular Car Reviews, which is becoming one of the consistently best car review channels online.
Why is that? Because nobody else makes it clear how Dodge found a hole in the pickup truck market in the '90s by appealing to that scared, 'I must never show weakness' middle schooler in all of us. And that's when everything went downhill, and that's why new pickups look so steroidal.
At least that's what Regular Car Reviews is saying. Is he wrong?
(Hat tip to me! Because I follow Regular Car Reviews on Facebook and know when he releases all of his videos. You should follow him, too.)