Greatest Racing Series Ever: DUI Telepresence Crown Victoria…

So now that the phones at Murilee Martin Image Consulting, Inc., keep ringing with offers of vast sums from dealmakers who want a piece of this idea, I feel comfortable sharing the Next Big Thing In Racing with y'all.

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The Future Of BMW Maintenance Is Virtual Reality Augmented Reality!

BMW's working to create augmented reality maintenance tutorials for service technicians seen through a pair of AR goggles - with narration. The future is now. Just like that whole "virtual reality" thing. And the flying cars. Don't forget those. [Mediaite]

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More Fun With Ford Engineering Press Shots

fordcavedemo.jpgFord engineers and designers continue to revolutionize the process of creating automobiles and Ford's press photographers continue to make the weirdest choices for the press releases about said process. Last time we brought you a photo of tiny engineers working on a giant car and you brought us the funny. Today we've…

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Hey Peugeot, Shatner Wants his Holodeck Back


It's not that easy, Peugeot. You can't just take the Captain's Holodeck, rename it the Holobench and not expect everyone to see right through you. Holobench is just one part of the Peugeot-Citroen virtual reality system designed to assist in all aspects of manufacturing and vehicular design for the French automaker.

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Follow that Ghost!: Microsoft Applies to Patent "Phantom Car" Technology

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TransportTrends reports on a patent Microsoft recently filed for a new, virtual-reality navigation technology that won't require drivers to take their eyes off the road. The system would project (on a vehicle's windshield) the image of cartoon "lead car," fed by information gleaned from a satellite nav system. The…

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Renault Using Virtual Reality to Develop Smart Braking

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To people who consider the drive more than the arrival when they get in a car, the concept of smart braking is pure affrontery, in the realm of employing a personal bum-cleanliness steward. But, you know, better living through technology and all that, so carmakers are considering how to get cars, themselves, to decide …

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