For years, Škoda was seen as a joke in the car world; an Eastern Bloc export crapcan in the vein of the Yugo. VW decided to turn the company around in the mid 2000s, and they needed a way to dramatically prove the new cars weren’t shit.
Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.
It has 280 pound-feet of torque, 20.8 cubic feet of space, four driven wheels. That Skoda’s new Octavia vRS 4x4 in a nutshell.
This looks a lot harder than I thought it would be.
Whew. That’s a load off. If you’ve been worried about any of the myriad of problems facing earth, in your personal life, or perhaps even a gnawing concern about the coming heat death of the universe, you can stop worrying. Here’s why: Škoda just released an app with custom Škoda emojis. I know, right?
The Skoda 1000MB: more car than you could shake a shoe at.
Just over two weeks ago, Winfried Vahland was CEO of Škoda, Volkswagen’s Czech entry-level brand. Then, in the shake-ups prompted by Dieselgate, he was appointed chief of Volkswagen’s newly-formed North American unit. Now, he’d like to send you his resumé. I think it’s on LinkedIn?
I’ll tell you exactly.
[I maintain my opinion that the Skoda Superb wagon is the best vehicle for a cross continental road trip. It’s spacious, comfortable, and you can even sleep in it with your significant other. Simply brilliant.]
Škoda’s Wörthersee concept, put together by 23 young trainees under the watchful eyes of chief designer Jozef Kabaň, is an almost eerily perfect combination of our incomprehensible love of Skoda and our yearning for El Camino-ized anything.
That used to be an Audi R8. It’s not a render. It’s real. I’ll let that thought swirl around in your mind-brain a bit. Are you ready to proceed?
This is the new Škoda Superb, the cool Czech budget version of VW's big MQB platform. It looks, uh, superb.
Škoda started making cars in 1905, and while your experience with one of their Soviet-era models might have been on the bitter side, those days are long gone, as Vicky Butler Henderson demonstrates with the first Octavia sedan sporting the Audi TT's engine.
Skoda is rocking it, and to celebrate, their millionth customer of 2014 - who also happened to be Czech - joined the party with his brand new rally-green metallic Octavia Estate vRS 2.0 TSI. An excellent choice indeed.
The Skoda Superb 4x4 V6 Laurin & Klement wagon is spacious, comfortable and well equipped. It's also the best value executive car on the European market. And yes, it's bigger than your A6.
Who says you need a super-powerful AWD monster and a bunch of high-budget explosions to make a good Gymkhana video? This guy ripped it in an old Škoda.
The third-generation Skoda Fabia is here, and now it's lower and wider with sharper edges all around to make it look sportier. And since Skoda won't be building a vRS version, I guess it's up to us to turn it into something fast.
When I told a guy from VW that I think the Octavia RS is a better car than a Golf GTI, he replied "a much better car." How did the Czech version of this popular Volkswagen platform become the best version?
With the very unfortunately-proportioned Fabia wagon ending production on the 13th of June, Skoda has two spacious cars left for families looking for a good value all-rounder. I drove the bigger one with a 1.2 TSI and a seven-speed DSG.
Do you want to witness sheer, unbridled driving skill? Behold, this Škoda 1203 jumping at speed.