Hello, good people of Jalopnik, and welcome to Letters to Doug, your weekly break from rational reality. For those of you who aren’t familiar with Letters to Doug, here’s how it works: you send me letters, and I reply to them. Occasionally, my replies make sense.
Between the original on-sale data in 2003 and the end of January 2016, Toyota Motor Corp. sold 1.1 million Scions.
Toyota is finally giving up on Scion, announcing that every model will remain, only just given an ordinary Toyota badge where the old ‘S’ used to be. But which Scion models will suffer for losing this youth-brand identity?
What an eventful day we’ve had mourning... well, discussing the death of the Scion brand! Then again, the Scions themselves aren’t really dying, they’re just getting absorbed into the Toyota brand. But what will we call them?
Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.
Scion is no more. Dead. Fin. We’ve seen this coming for years, but if we’re being honest, everyone should have seen it from day one. On Scion’s first official day of sales, in 2003, it sold a car called the xA. And the xA can explain the death of Scion, more than 12 years later.
Scion is dead, and while we’re all clearly thinking about that a lot today, it’s not like we’re in mourning. If anything, the only thing worth mourning is the concept of what Scion could have been, but never quite was. So let’s go through and rank all of the cars that never quite were.
Scion used to be cool, man. Or at least it tried to be. It tried damned hard to appeal to the youths, especially in the early years, and a lot of that was through a thing that’s always popular with the youths: music.
Good Morning! Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the important stories you need to know.
“I want you to remember, Scion, in all the years to come... in your most private moments... I want you to remember my hand at your throat. I want you to remember the one man who beat you.”
It’s official: Toyota’s ostensibly youth-oriented brand, Scion, will come to an end this year. Starting this fall all Scion models will be re-badged as Toyotas instead, the company announced today.
There’s a lot of talk swirling around right now that the Scion brand will be euthanized today. If this is true—and that remains a big if—it is just making official something that might as well have been real for a while: Scion is dead. Update: It’s official. Toyota will transition the Scion cars back to the Toyota…
Last week I reviewed the new Scion iM, and found it to be fine. Just fine. Looking at the current Scion lineup, with the exception of the part-Subaru FR-S, that’s really all you can say about the whole brand. It’s fine. Which is terrible. And, worse, the reason it’s like this is because we’re all cowards.
Remember the Toyota Matrix? Or, for you badge engineering fetishists, the Pontiac Vibe? That’s what the 2016 Scion iM reminds me of. That’s not a bad thing at all, but if Scion thinks this is a replacement for the first-gen xB, they’re deluded.
Toyota showed us its version of the weird crossover-thingy that is the C-HR at last year’s Paris Auto Show. That was a Toyota concept, but now it’s got a Scion badge, and Scion says it paves the way for an actual production model next year.
When Fredric Aasbo came to the U.S. from his native country of Norway to pursue a drifting career, he didn’t exactly scream “Formula Drift Champion” — but, his team saw something in him.
Toyota just announced that the Scion xB is finally ending after a run of a dozen years. To anyone that really appreciated the xB, though, this is no big deal, as the car has really been dead since 2007, when the second generation was released. But it’s still worth taking a moment to appreciate what this underrated car…
“I’m just kind of the victim of a good deal.” Owning and driving two Toyota AE86’s can be a good deal, indeed.