​The Scion iM Is The Matrix Part Deux

I kinda miss the Toyota Matrix. It was a solid hatchback with Toyota reliability and a modicum of style. Sure, it was based on the Corolla and had the driving dynamics to match, but the XRS wasn't a bad steer and with the Focus, Golf, and Mazda3 dominating the hatch market, Toyota – er, Scion – needs to step up. Enter… » 11/20/14 7:45am 11/20/14 7:45am

Tesla Is What Scion Should Have Been

J.Emerson, from The Truth About Cars, has written an excellent editorial on how Scion should have been marketed like Tesla. With the exception of the FRS, I'm not sure the automaker could have worked as a "lifestyle brand." Do you think Scion would have been more successful if it wasn't confined to a Toyota dealership? » 7/08/14 11:22am 7/08/14 11:22am

Please Join Me In Punching Everyone In This Scion Ad Right In The Face

For some reason, every time I seem to turn on the televisior this Scion ad is on. And for some other reason, this commercial makes me want to scan myself into the TV, Tron-style, and punch every one of those goddamn Scion-owning smug-ass rhythm-talkers right in their stupid pretty faces. » 7/28/13 10:00am 7/28/13 10:00am

Toyota 86. It will be the end of me

The day the newswires lit up with details of the new back-to-basics sports car from Toyota was the day I wanted to own one. I’d been so disheartened with the state of the automotive industry and the type of cars it was making for so many years, I’d all but switched off. Driven by marketing departments rather than… » 6/05/13 11:31pm 6/05/13 11:31pm

Watch Legend Tiff Needell Spank My Wife's Scion Around A Track

Tiff Needell is a man used to driving some very serious, very fast cars. It's amazing to watch him in action. But everyone's probably getting pretty sick of seeing him drive finely-tuned, expensive sports cars all the time, right? It's time he took something else on the track. Something that looks more like a washing… » 4/22/13 12:40pm 4/22/13 12:40pm

Jeremy Clarkson Calls The Toyobaru 'One Of The Best Cars I've Driven In…

Underneath it all, Jeremy Clarkson is a car guy. He gets it. He loves the Toyobaru almost as much as we do. A sports car balanced towards driving joy, not towards pure numbers. The numbers thing, the how-fast-can-we-drag-race-a-bunch-of-cars, is the realm of people who think more is better, not better is better. The… » 11/22/12 2:00pm 11/22/12 2:00pm