Months after Toyota killed off youth brand Scion, the name got picked up again by none other than brilliant businessman and in-no-way-a-failure Donald Trump. He’s using it for his new line of youth-oriented hotels.
If you want to get a perfect drift shot like the one above, it’s easy! You just need a few things.
The Toyobaru twins have gone under more names than some entire car brands have, and as Scion closes up shop to fold into the mother brand, the FR-S gets yet another name change. But it’s one I can actually get behind. Meet the 2017 Toyota 86, as it will be called this fall.
The Ford EcoSport might be coming to America. I regularly see these things running around Texas with Mexican plates, and I can tell you we have exactly nothing to be excited about.
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Between the original on-sale data in 2003 and the end of January 2016, Toyota Motor Corp. sold 1.1 million Scions.
Toyota is finally giving up on Scion, announcing that every model will remain, only just given an ordinary Toyota badge where the old ‘S’ used to be. But which Scion models will suffer for losing this youth-brand identity?
What an eventful day we’ve had mourning... well, discussing the death of the Scion brand! Then again, the Scions themselves aren’t really dying, they’re just getting absorbed into the Toyota brand. But what will we call them?
Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.
Scion is no more. Dead. Fin. We’ve seen this coming for years, but if we’re being honest, everyone should have seen it from day one. On Scion’s first official day of sales, in 2003, it sold a car called the xA. And the xA can explain the death of Scion, more than 12 years later.
Scion is dead, and while we’re all clearly thinking about that a lot today, it’s not like we’re in mourning. If anything, the only thing worth mourning is the concept of what Scion could have been, but never quite was. So let’s go through and rank all of the cars that never quite were.
Scion used to be cool, man. Or at least it tried to be. It tried damned hard to appeal to the youths, especially in the early years, and a lot of that was through a thing that’s always popular with the youths: music.
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“I want you to remember, Scion, in all the years to come... in your most private moments... I want you to remember my hand at your throat. I want you to remember the one man who beat you.”
It’s official: Toyota’s ostensibly youth-oriented brand, Scion, will come to an end this year. Starting this fall all Scion models will be re-badged as Toyotas instead, the company announced today.
There’s a lot of talk swirling around right now that the Scion brand will be euthanized today. If this is true—and that remains a big if—it is just making official something that might as well have been real for a while: Scion is dead. Update: It’s official. Toyota will transition the Scion cars back to the Toyota…
Last week I reviewed the new Scion iM, and found it to be fine. Just fine. Looking at the current Scion lineup, with the exception of the part-Subaru FR-S, that’s really all you can say about the whole brand. It’s fine. Which is terrible. And, worse, the reason it’s like this is because we’re all cowards.
Remember the Toyota Matrix? Or, for you badge engineering fetishists, the Pontiac Vibe? That’s what the 2016 Scion iM reminds me of. That’s not a bad thing at all, but if Scion thinks this is a replacement for the first-gen xB, they’re deluded.