How the One Lap of America FR-S Transformed into a Base Camry

Over its long and illustrious sales career, the Toyota Camry has been described in many ways by so-called automotive enthusiasts. Most of them, to be honest, haven’t been particularly flattering. Words like “appliance” tend to find themselves in close proximity to the Camry whenever it’s been discussed elsewhere. » 5/12/15 2:39pm 5/12/15 2:39pm

The Scion iA Sedan Should Be Fun To Drive Because It's Actually A Mazda

It's kind of hard to fathom how the Scion "youth" brand has been around as long as it has without some kind of sedan or crossover. Scion's about to fix the former with a new model called the iA, their first four-door ever, and it should be fun because under the skin it's really the new 2015 Mazda2. Neat! » 3/18/15 10:10am 3/18/15 10:10am

Ask Scion's Doug Murtha Anything You Want About The Brand

Scion recently showed the iM Concept, which is convincing proof that Toyota still think Scion as a brand is important to their portfolio. Where does Scion fit into the market? What can we look forward to? Scion Group Vice President Doug Murtha is here to answer all of your questions in the comments. » 1/12/15 1:50pm 1/12/15 1:50pm

Scion To Introduce First Sedan As Part Of Bold Plan To Phone It In

For the first time in their vast, dozen-year history, Scion will offer a — get this — sedan. Yes, Scion will make the bold, reckless move of offering what is possibly the most common body style of car in automotive history. That crunching sound you hear is new ground being broken. With a glowing blue mallet. » 1/07/15 4:35pm 1/07/15 4:35pm

​The Scion iM Is The Matrix Part Deux

I kinda miss the Toyota Matrix. It was a solid hatchback with Toyota reliability and a modicum of style. Sure, it was based on the Corolla and had the driving dynamics to match, but the XRS wasn't a bad steer and with the Focus, Golf, and Mazda3 dominating the hatch market, Toyota – er, Scion – needs to step up. Enter… » 11/20/14 7:45am 11/20/14 7:45am

Tesla Is What Scion Should Have Been

J.Emerson, from The Truth About Cars, has written an excellent editorial on how Scion should have been marketed like Tesla. With the exception of the FRS, I'm not sure the automaker could have worked as a "lifestyle brand." Do you think Scion would have been more successful if it wasn't confined to a Toyota dealership? » 7/08/14 11:22am 7/08/14 11:22am

Please Join Me In Punching Everyone In This Scion Ad Right In The Face

For some reason, every time I seem to turn on the televisior this Scion ad is on. And for some other reason, this commercial makes me want to scan myself into the TV, Tron-style, and punch every one of those goddamn Scion-owning smug-ass rhythm-talkers right in their stupid pretty faces. » 7/28/13 10:00am 7/28/13 10:00am

Toyota 86. It will be the end of me

The day the newswires lit up with details of the new back-to-basics sports car from Toyota was the day I wanted to own one. I’d been so disheartened with the state of the automotive industry and the type of cars it was making for so many years, I’d all but switched off. Driven by marketing departments rather than… » 6/05/13 11:31pm 6/05/13 11:31pm