How the One Lap of America FR-S Transformed into a Base Camry

Over its long and illustrious sales career, the Toyota Camry has been described in many ways by so-called automotive enthusiasts. Most of them, to be honest, haven’t been particularly flattering. Words like “appliance” tend to find themselves in close proximity to the Camry whenever it’s been discussed elsewhere. »5/12/15 2:39pm5/12/15 2:39pm

The Scion iA Sedan Should Be Fun To Drive Because It's Actually A Mazda

It's kind of hard to fathom how the Scion "youth" brand has been around as long as it has without some kind of sedan or crossover. Scion's about to fix the former with a new model called the iA, their first four-door ever, and it should be fun because under the skin it's really the new 2015 Mazda2. Neat! »3/18/15 10:10am3/18/15 10:10am

Scion To Introduce First Sedan As Part Of Bold Plan To Phone It In

For the first time in their vast, dozen-year history, Scion will offer a — get this — sedan. Yes, Scion will make the bold, reckless move of offering what is possibly the most common body style of car in automotive history. That crunching sound you hear is new ground being broken. With a glowing blue mallet. »1/07/15 4:35pm1/07/15 4:35pm

Tesla Is What Scion Should Have Been

J.Emerson, from The Truth About Cars, has written an excellent editorial on how Scion should have been marketed like Tesla. With the exception of the FRS, I'm not sure the automaker could have worked as a "lifestyle brand." Do you think Scion would have been more successful if it wasn't confined to a Toyota dealership? »7/08/14 11:22am7/08/14 11:22am