How Do You Get Young People To Care About Cars?

It came up again this week — the Millennial Question. You know, the issue that automakers and car enthusiasts alike have with young people. They don't care about cars, and if this data is to be believed, they're part of the reason Americans' driving has dropped off in recent years.

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New Data Blames Young People For America's Drop In Driving (Again)

We're all well versed in "The Problem" with young people these days. No, it's not that all they want to do is use DMT, go to rainbow parties and listen to Skrillex instead of getting jobs, it's that they aren't into cars or driving. New data shows just how much driving has plunged in the U.S. Are the kids to blame?

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Millennials Don't Care About Owning Cars And Smartphones Are To Blame

Clearly, I was born at least 10 years too late. Aside from, well, people who write about cars and the friends I have who know how to operate a clutch pedal, cars are of shockingly little interest to most people my age. And here’s more evidence to prove that.

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Chevrolet Will Use Bright Colors And Silly Names To Woo A Young…

Building upon their already notorious hipster netting campaign, Chevrolet is taking its sales tactics to the floor of the SEMA convention this week. Aimed at Millennials, the Spark Sinister and other mass-customized Sparks and Cruzes will be shown off.

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