'Yummies': Meet The New Worst Marketing Buzzword Ever

Thank god for the world's marketing departments. Without them, who would tirelessly work to ruin the English language? The latest salvo comes from retail analysts at HSBC, who have coined a new term that makes my brain bleed brain-blood: "Yummies." It's only a matter of time before we see it in the car world. » 3/27/14 8:00pm 3/27/14 8:00pm

Only People In America's Richest Area Can Afford New Cars

As the folks in Ingolstadt struggle to figure out how to sell the 2015 Audi A3 to the coveted hipster demographic, this is the market they should aim at: Washington, D.C. People there are the only ones who can afford it! » 3/14/14 10:00am 3/14/14 10:00am

Leaked Guide For Audi's Hipster Parties Is 64 Pages Long, Ridiculous

You there! Yes, you, the bearded fellow decked out in American Apparel clothes holding up traffic on your fixie bike. Put down your organic coffee for a moment and listen up: According to a 64 page (!) leaked document, Audi wants to sell you the 2015 Audi A3 so badly they're harnessing the things you love, like… » 3/10/14 12:40pm 3/10/14 12:40pm

Millennials Suck At Maintaining Their Cars Apparently

Fellow Millennials, we're back in the news again, and this time it isn't for being a bunch of layabouts with degrees in Interpretive Dance who refuse to buy cars because we hate cars. No, this time, it's because we suck at fixing our cars, apparently. » 2/06/14 4:40pm 2/06/14 4:40pm

Blame Boomer Auto Journalists For The 'Millennials Hate Cars' Meme

The cold war between Boomers and Millennials is being fought on many fronts, but when it comes to perceived driving habits and interest among the younger generation, there's only one side at fault for the propaganda being put forth. » 10/25/13 10:00am 10/25/13 10:00am

That Millennial Who Hates Cars Actually Gets A Few Things Right

Like most of you, I watched the rant by Popular Science editor and Millennial Dave Mosher about why he doesn't care about cars with a mix of horror and bewilderment. But the more I watched his rant, the more I realized that he's right about quite a few things. » 10/18/13 3:07pm 10/18/13 3:07pm

Why New Car Sales Might Be Completely Screwed In A Few Years

The U.S. economy is slowly climbing out of this nasty recession, and for the moment, new car sales are surging once again. But the long-term future doesn't look very bright for a lot of reasons, including ones that car companies alone won't be able to fix. » 9/11/13 1:07pm 9/11/13 1:07pm

GM's Chief Economist Is Badass Because He Gets The Millennial Question

If I wore a hat, it would be off to Dr. G. Mustafa Mohatarem, the chief economist for General Motors, who is one of the first people in the auto industry to use common sense when talking about why kids aren't buying cars. » 8/06/13 3:09pm 8/06/13 3:09pm

Boomers Buy More Cars Because They Have More Money, You Idiots

Another day, another "Why Aren't The Millennials Buying Cars?" trend piece. Sigh. This one comes from Bloomberg, who report that aging baby boomers are buying more cars than their kids. At the risk of giving ourselves a headache, let's take a look. » 8/06/13 9:21am 8/06/13 9:21am

How Ford Sold Cars To ‘Punkers’ And ‘Gothics’ By Not Calling The Cops

Once upon a time, there was a decade called the 1990s. Things were better then. Americans were prosperous blissfully unaware of things like terrorism or extensive domestic surveillance. And unlike those good-for-nothing Millennials of today, young people could be bothered to get off their asses and actually buy cars. » 7/15/13 1:08pm 7/15/13 1:08pm

The Millennial Paradox: Can New Detroit And Old Auto Industry Co-Exist?

Over and over, it's the same thing: Millennials are moving to cities. Millennials hate driving places. Millenials don't want to buy cars. Thus, millennials will put car companies out of business. » 7/04/13 12:32pm 7/04/13 12:32pm

How Do You Get Young People To Care About Cars?

It came up again this week — the Millennial Question. You know, the issue that automakers and car enthusiasts alike have with young people. They don't care about cars, and if this data is to be believed, they're part of the reason Americans' driving has dropped off in recent years. » 4/27/13 1:00pm 4/27/13 1:00pm

New Data Blames Young People For America's Drop In Driving (Again)

We're all well versed in "The Problem" with young people these days. No, it's not that all they want to do is use DMT, go to rainbow parties and listen to Skrillex instead of getting jobs, it's that they aren't into cars or driving. New data shows just how much driving has plunged in the U.S. Are the kids to blame? » 4/24/13 10:33am 4/24/13 10:33am

Chevrolet Will Use Bright Colors And Silly Names To Woo A Young…

Building upon their already notorious hipster netting campaign, Chevrolet is taking its sales tactics to the floor of the SEMA convention this week. Aimed at Millennials, the Spark Sinister and other mass-customized Sparks and Cruzes will be shown off. » 10/22/12 12:40pm 10/22/12 12:40pm

Here's One Thing That Has To Happen To Get Gen Y To Buy Cars

Recently, the auto industry has taken up a side hobby of collectively moaning about how the Gen Y kids just don't care about cars. Article after article whines about how Gen Y isn't interested in cars, isn't buying cars, isn't even thinking about cars. » 9/24/12 10:30am 9/24/12 10:30am