Turns Out Millennials Buy More Cars Than Generation X-ers

I feel like I spent most of 2013 trying to dispel the myths that Millennials don't like cars, aren't interested in cars, don't buy cars and can't fix cars. Or at least, the idea that some of those issues aren't economic in nature. Well, the Millennials are starting to prove everyone wrong. » 8/01/14 3:05pm 8/01/14 3:05pm

Buick Is All Over Vine Now, Because Millennials

We can all agree that Buick has made great strides in revamping its image as a grandpa's car to more of a cool uncle's car. But that pesky average buyer's age isn't quite low enough, so Buick — like everyone else — is turning to social media to drive it down. Specifically with a series of well-choreographed Vines. » 6/09/14 3:24pm 6/09/14 3:24pm

'Yummies': Meet The New Worst Marketing Buzzword Ever

Thank god for the world's marketing departments. Without them, who would tirelessly work to ruin the English language? The latest salvo comes from retail analysts at HSBC, who have coined a new term that makes my brain bleed brain-blood: "Yummies." It's only a matter of time before we see it in the car world. » 3/27/14 8:00pm 3/27/14 8:00pm

Leaked Guide For Audi's Hipster Parties Is 64 Pages Long, Ridiculous

You there! Yes, you, the bearded fellow decked out in American Apparel clothes holding up traffic on your fixie bike. Put down your organic coffee for a moment and listen up: According to a 64 page (!) leaked document, Audi wants to sell you the 2015 Audi A3 so badly they're harnessing the things you love, like… » 3/10/14 12:40pm 3/10/14 12:40pm

How Ford Sold Cars To ‘Punkers’ And ‘Gothics’ By Not Calling The Cops

Once upon a time, there was a decade called the 1990s. Things were better then. Americans were prosperous blissfully unaware of things like terrorism or extensive domestic surveillance. And unlike those good-for-nothing Millennials of today, young people could be bothered to get off their asses and actually buy cars. » 7/15/13 1:08pm 7/15/13 1:08pm

New Data Blames Young People For America's Drop In Driving (Again)

We're all well versed in "The Problem" with young people these days. No, it's not that all they want to do is use DMT, go to rainbow parties and listen to Skrillex instead of getting jobs, it's that they aren't into cars or driving. New data shows just how much driving has plunged in the U.S. Are the kids to blame? » 4/24/13 10:33am 4/24/13 10:33am