Millennials Aren't Buying More Cars, There Are Just More Millennials

Today, we take down more breathless contrarian reporting about how Millennials are just as suburban and car-obsessed as previous generations. Following several stories drawing questionable inferences from flawed migration data claiming that Millennials are disproportionately choosing the suburbs (they’re not) come two… » 4/22/15 3:00pm 4/22/15 3:00pm

Hip MTV Study: The Youths Don't Hate Cars After All 

At last, sweet vindication. For years I've been fighting against the myth parroted by terrified industry types and lazy Boomer assholes that young people don't buy cars, don't want cars, and only ride buses and their super-cool Razor scooters. Young people DO want cars! How do I know? Because of a new study by the hip… » 1/23/15 6:45pm 1/23/15 6:45pm

These Photos Of Teens Learning To Drive Stick Will Restore Your Faith

One of the recent hobbies of decrepit, funny-smelling old auto journalists like myself is to lament how the Millenials, with their iPads and Facebooks and HAM radios and Chatroulettes just don't care about cars, especially classics. And none can drive stick. Hagerty Insurance is actually doing something about that. » 10/07/14 10:32pm 10/07/14 10:32pm

Turns Out Millennials Buy More Cars Than Generation X-ers

I feel like I spent most of 2013 trying to dispel the myths that Millennials don't like cars, aren't interested in cars, don't buy cars and can't fix cars. Or at least, the idea that some of those issues aren't economic in nature. Well, the Millennials are starting to prove everyone wrong. » 8/01/14 3:05pm 8/01/14 3:05pm

Buick Is All Over Vine Now, Because Millennials

We can all agree that Buick has made great strides in revamping its image as a grandpa's car to more of a cool uncle's car. But that pesky average buyer's age isn't quite low enough, so Buick — like everyone else — is turning to social media to drive it down. Specifically with a series of well-choreographed Vines. » 6/09/14 3:24pm 6/09/14 3:24pm

'Yummies': Meet The New Worst Marketing Buzzword Ever

Thank god for the world's marketing departments. Without them, who would tirelessly work to ruin the English language? The latest salvo comes from retail analysts at HSBC, who have coined a new term that makes my brain bleed brain-blood: "Yummies." It's only a matter of time before we see it in the car world. » 3/27/14 8:00pm 3/27/14 8:00pm

Leaked Guide For Audi's Hipster Parties Is 64 Pages Long, Ridiculous

You there! Yes, you, the bearded fellow decked out in American Apparel clothes holding up traffic on your fixie bike. Put down your organic coffee for a moment and listen up: According to a 64 page (!) leaked document, Audi wants to sell you the 2015 Audi A3 so badly they're harnessing the things you love, like… » 3/10/14 12:40pm 3/10/14 12:40pm

How Ford Sold Cars To ‘Punkers’ And ‘Gothics’ By Not Calling The Cops

Once upon a time, there was a decade called the 1990s. Things were better then. Americans were prosperous blissfully unaware of things like terrorism or extensive domestic surveillance. And unlike those good-for-nothing Millennials of today, young people could be bothered to get off their asses and actually buy cars. » 7/15/13 1:08pm 7/15/13 1:08pm