Today, we take down more breathless contrarian reporting about how Millennials are just as suburban and car-obsessed as previous generations. Following several stories drawing questionable inferences from flawed migration data claiming that Millennials are disproportionately choosing the suburbs (they’re not) come two…
At last, sweet vindication. For years I've been fighting against the myth parroted by terrified industry types and lazy Boomer assholes that young people don't buy cars, don't want cars, and only ride buses and their super-cool Razor scooters. Young people DO want cars! How do I know? Because of a new study by the hip…
One of the recent hobbies of decrepit, funny-smelling old auto journalists like myself is to lament how the Millenials, with their iPads and Facebooks and HAM radios and Chatroulettes just don't care about cars, especially classics. And none can drive stick. Hagerty Insurance is actually doing something about that.
We can all agree that Buick has made great strides in revamping its image as a grandpa's car to more of a cool uncle's car. But that pesky average buyer's age isn't quite low enough, so Buick — like everyone else — is turning to social media to drive it down. Specifically with a series of well-choreographed Vines.
Zipcar, the rent-by-the-hour car sharing service of choice for broke urban Millennials, has one hugely glaring and annoying flaw: after you check out a Zipcar, you have to put it back where you found it. Now they're about to unveil a new program that will fix that.
Thank god for the world's marketing departments. Without them, who would tirelessly work to ruin the English language? The latest salvo comes from retail analysts at HSBC, who have coined a new term that makes my brain bleed brain-blood: "Yummies." It's only a matter of time before we see it in the car world.
As the folks in Ingolstadt struggle to figure out how to sell the 2015 Audi A3 to the coveted hipster demographic, this is the market they should aim at: Washington, D.C. People there are the only ones who can afford it!
You there! Yes, you, the bearded fellow decked out in American Apparel clothes holding up traffic on your fixie bike. Put down your organic coffee for a moment and listen up: According to a 64 page (!) leaked document, Audi wants to sell you the 2015 Audi A3 so badly they're harnessing the things you love, like…
Fellow Millennials, we're back in the news again, and this time it isn't for being a bunch of layabouts with degrees in Interpretive Dance who refuse to buy cars because we hate cars. No, this time, it's because we suck at fixing our cars, apparently.
The cold war between Boomers and Millennials is being fought on many fronts, but when it comes to perceived driving habits and interest among the younger generation, there's only one side at fault for the propaganda being put forth.
Like most of you, I watched the rant by Popular Science editor and Millennial Dave Mosher about why he doesn't care about cars with a mix of horror and bewilderment. But the more I watched his rant, the more I realized that he's right about quite a few things.
The U.S. economy is slowly climbing out of this nasty recession, and for the moment, new car sales are surging once again. But the long-term future doesn't look very bright for a lot of reasons, including ones that car companies alone won't be able to fix.
If I wore a hat, it would be off to Dr. G. Mustafa Mohatarem, the chief economist for General Motors, who is one of the first people in the auto industry to use common sense when talking about why kids aren't buying cars.
Another day, another "Why Aren't The Millennials Buying Cars?" trend piece. Sigh. This one comes from Bloomberg, who report that aging baby boomers are buying more cars than their kids. At the risk of giving ourselves a headache, let's take a look.
Once upon a time, there was a decade called the 1990s. Things were better then. Americans were prosperous blissfully unaware of things like terrorism or extensive domestic surveillance. And unlike those good-for-nothing Millennials of today, young people could be bothered to get off their asses and actually buy cars.
Hey, millennials! Ford is upset with you, you damn kids! They need to know why you all prefer growing mustaches, riding bikes, sipping PBR and strumming your guitars to buying their Fiestas and Mustangs!
In response to the shooting of a 69-year old man, a group of "youths" rioted in Stockholm this past weekend. As a result, nearly 100 cars were set on fire and 0 arrests have been made. Those darn millennials.
RelayRides, the car-sharing program that lets car owners rent out their vehicles to other people for fun and profit, has been forced to shut down in the state of New York. Looks like you're stuck with Car2Go or Zipcar, New Yorkers.
It came up again this week — the Millennial Question. You know, the issue that automakers and car enthusiasts alike have with young people. They don't care about cars, and if this data is to be believed, they're part of the reason Americans' driving has dropped off in recent years.