Mercury, A Eulogy: Death By Indifference

Seven decades after its birth, Mercury is dead. We don't mourn the loss, but we don't rejoice, either. To be honest, we don't feel a thing. Do you care? Does Ford? Does anyone? » 6/02/10 4:30pm 6/02/10 4:30pm

The Seven Sexiest Auto Spokescougars

Automakers have been turning lately to sexy older women, a.k.a "cougars," to sell their cars. These "spokescougars" appeal to jean short-wearing moms seeking to feel sexy again and men seeking experienced ladies. Our seven favorites below. » 6/17/09 12:30pm 6/17/09 12:30pm

2010 Mercury Milan, Hybrid And Lincoln MKZ: Live Cars For The Pulse-Free

Ford just revealed the 2010 Ford Fusion » 11/19/08 5:30pm 11/19/08 5:30pm and the and now we can bring you the live reveals on its platform pals the and the . The Fusions two upmarket friends split the hairs of luxury with the Milan going after the Euro-snob luxury buyer who can't afford a Euro-snob nameplate while the Lincoln chases the McCainiacs…

2010 Mercury Milan

The 2010 Mercury Milan » 11/19/08 12:00am 11/19/08 12:00am isn't as curvy as , but it does benefit from a more shapely profile than its predecessor. The general buyers who opt for the new Milan over its Ford or Lincoln siblings will probably be more interested in that visual enhancement than the upgraded 2.5-liter four-banger or the revised V6 now…

Dealers Worried Mercury To Go The Way Of The Dodo, Waiting For A Ford…

It can't be fun to be a Lincoln Mercury dealer right now. Not only do you have to endure your Cadillac Buick dealer friends showing off their relatively diverse and unique stable of new models, but there's no clear idea of what your future is going to hold. An article in the Detroit News features various dealers of… » 5/27/08 9:40am 5/27/08 9:40am

Ad Watch: Jill Wagner Can Make A Mercury Mariner With Her Hot, Bare…

Yes, not as much Jill Wagner as we'd like, but hell, we'll take as much of her as FoMoCo will give us. In this episode of Blade commercialism from the not-Ford brand, our fair heroine is explaining how she can single-handedly re-badge a Ford product as a Mercury by placing the badge in the middle of thin air,… » 3/29/07 2:00pm 3/29/07 2:00pm

Adventures In Not-So-Subliminal Car Advertising: We're Thinking Of A…

This newspaper ad for a Queens auto dealership could be the world's most obvious attempt at linking sex with buying a car. Still, considering it's an ad for the Hyundai Elantra and the Sonata — that may not be the worst idea to move some product. Hell, maybe they should try that shit out with the Dodge Magnum or… » 1/30/07 10:12am 1/30/07 10:12am

Ford CEO Alan Mulally's All About The Mercury Bland

Oops, was that a slip of the tongue made by the main-man at FoMoCo during the introduction of the new Ford Five Hundred yesterday Sunday? Was it signaling a serious shift in strategy for the automaker? Or — maybe he's just telling the truth. All we've got to ask is — What Would Jill Wagner Do? » 1/09/07 9:27am 1/09/07 9:27am

Wagging Over Jill Wagner's Shoes: Mercury Spokesmodel's Pumps Hotter…



We know its only tangentially auto-related, but we just can't get enough of Mercury spokeswoman Jill Wagner — and it seems other women can't get enough of her either. It appears the new hotness in the latest looking-for-metro-cool Mercury commercial has little to do with the cars. According to today's Freep, hubbies… » 7/03/06 9:45am 7/03/06 9:45am

Heating Up The Mercury: Brand Spokeswoman Jill Wagner Looking Hot And…



Tho' we're neither mag nor lad mag, we do know a hot-as-hell spokeswoman when we see her — and no talking head's been hotter (in both Google-dom and on the boob-tube) than Mercury's Jill Wagner. She's hot — and so's her latest resume entry for the smaller-than-silver screen. She's got the role of sultry double-agent… » 7/01/06 11:28pm 7/01/06 11:28pm

Mercury's Spokesmodel Outed: Jill Wagner in the Blogosphere

Those who've been pining for Mercury's new spokesmodel now have a name to Google for scantily clad lad-mag shots. According to the blog, Population Statistic and other 'net denizens, she is none other than Jill Wagner, late of "Punk'd" and (guest spots on) "Dr. Vegas" (do we remember that show?). We hope she'll… » 10/25/05 2:48pm 10/25/05 2:48pm