Automakers have been turning lately to sexy older women, a.k.a "cougars," to sell their cars. These "spokescougars" appeal to jean short-wearing moms seeking to feel sexy again and men seeking experienced ladies. Our seven favorites below.
How do you top the smoky voice and unsubtle dialogue? The question is: when you turn on that famous Cadillac CTS ad, does it return the favor?
Renowned cougar Brooke Shields is, along with a talking Beetle, the voice of Volkswagen in America. She reminds women you can be sexy and still drive a Volkswagen minivan... if you look like Brooke Shields.
Even the Japanese have gotten into the act, as evidenced by this commercial for the electric Mitsubishi i-Miev. Though maybe it's better to call her a spokesmilf?
Volkswagen has gone crazy for the German model-cum-host, using her in a variety of print and television ads, including some with her famously well-built husband Seal. Why does VW love the spokescougar so much?
We're getting a bit sick of Kim Cattrall. Part of the fun of the spokescougar is the tease, but Cattrel pushes it too far. The proof? Her Nissan Tilda ad was pulled from New Zealand television for being too sexy.
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Jill Wagner "The Mercury Girl"
Everyone's favorite spokeswoman Jill Wagner was, for a while, more famous than the Mercury brand itself. Having just turned 30 she's a bit young to be a true cougar, but she gets special consideration for being the spokesperson for the brand who invented the Cougars.
When Susan Lucci first stepped out to hawk the unsexy Ford Windstar she became one of the earliest modern spokescougars.
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Brooke Shields and Susan Lucci together? MIND EXPLOSION!
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