The ongoing battle between GM's OnStar and Ford's SYNC reaches a new level with Ford planning to announce later today they'll offer Google Maps direction service for free to customers with SYNC system. The free "Send to SYNC" service for its SYNC infotainment system, allowing users to send directions from Google Maps…

Ford's Borg-like Sync system will allow in-car Wi-Fi capability through user's mobile device in its next-gen system. With an appropriate USB mobile broadband modem, passengers can now tweet "I Spy" findings from the road.

Consumer Electronics Association President Gary Shapiro announced this afternoon Ford's President and CEO Alan Mulally would be delivering the keynote address at the 2010 Consumer Electronics Show. Supposedly, he'll be showing off new hotness in the SYNC system.

Yesterday we revealed Ford Sync upgrades like turn-by-turn directions and traffic avoidance. Today we can say Sync is heading to Europe there's next-generation system brewing, call it a Sync concept, including Apple-like apps.

Since introduction in 2007, Sync has been a huge success for Ford, closing on 1 million systems sold. Today at CES, Ford's announced some next-generation upgrades including turn-by-turn navigation.