Send Google Maps Directions To Your Ford For Free

Illustration for article titled Send Google Maps Directions To Your Ford For Free

The ongoing battle between GM's OnStar and Ford's SYNC reaches a new level with Ford planning to announce later today they'll offer Google Maps direction service for free to customers with SYNC system. The free "Send to SYNC" service for its SYNC infotainment system, allowing users to send directions from Google Maps straight to their car via the company's Bluetooth-based traffic and information system.

The only catch is you'll need to have the Ford Traffic, Directions and Information app installed and a Bluetooth-enabled phone to stream the information into the system, but that's not much of a catch since Ford's main approach is BYOD (Bring Your Own Device).

Other than the cost of using your phone's voice/data plan the system is free because it's BYOD and, if it's like the Mercedes subscription service, it should be straightforward to use when it launches later this month. Just select the "Send To Car" option on Google Maps and add the number for the phone you plan to pair to your car.


It's one less distraction to worry about while you're trying to get SYNC to play a Modest Mouse song instead of giving you the weather conditions for Billings, Montana.

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Steve is equipped with Electronic Fool Injection

I used to work in the call center for On*Star. This feature has been available for onstar subscribers (using MapQuest) since late 2007. However, using Google Maps (more trusted even though almost all of the directions come from navtech GIS and one other company) is a nice piece of work on Ford's part. Also, I like Ford's new cars a bit better anyway.