There’s more women working with cars now than there’s ever been. Both the Charger Hellcat and the new Cadillac CTS-V are projects helmed by women, for example. But if you try to find pictures of women working on cars, you’re pretty much limited to pictures of what appear to be sexy idiots with grease streaked on them.
With the Geneva Motor Show happening as we speak, and hot on the heels of the Shanghai Auto Show banning booth babes/professionals, the time feels right for a fresh look at the question of whether or not to have sexy, slinkily-clad ladies draped over new cars. But there's one answer everyone is ignoring: should those…
The Shanghai Auto Show will do without booth pros this year. Here's why.
I go on eBay Motors a lot and search for cars. I like cars. Nothing has seemed out of the ordinary lately. But just the other day it was brought to my attention that there has been an influx of amateur models being used to sell muscle cars. What's going on?
We have a winner for worst column about the New York Auto Show, and it comes from a TIME writer who thinks the notion of booth babes is antiquated. Hell, if anyone knows about an antiquated profession I guess it's someone who writes for TIME. The whole thing reads less like a thoughtful take on how the industry treats…
[A fan poses for a photo near a billboard featuring South Korean actor Kim Soohyun as the brand ambassador for Beijing Hyundai at the China Auto show held in Beijing, China, Sunday, April 20, 2014. Photo and caption via the AP.]
A real photo from AP photographer John Heilprin at the Geneva Motor Show. Here's the caption: Two hostesses joke with a feather duster as they sit on the hood of an Audi ABT car during the media day of the 2014 Geneva Motor Show, Tuesday, March 4, 2014.
I got a chance to hang out with a Product Specialist (colloquially known as a"booth babe" or "booth professional") off-duty at the Chicago Auto Show, and learned why a good sense of humor is as key to her job as a great smile and a whole lotta vehicle knowledge.
The Geneva Motor Show was a rich show for the car enthusiast, with insanely powerful hypercars from Ferrari, McLaren, and Lamborghini. On top of all that, the carmakers brought out some of the most beautiful professionals we've seen at any show.
I've been to a few car shows now and I've rarely seen as happy a group of booth professionals as the ones I saw at the Detroit Auto Show earlier this week.
Sex appeal is used to sell cars in every country, but China has outdone the rest of the world with what they call "breast milk exhibitions," i.e. regular auto shows filled with topless and sometimes totally naked women.
The car-crazy home of Hollywood did not miss its chance to put its most fetching lads and ladies in front of its most fetching new cars at the LA Auto Show.
This year's Mondial de l'Automobile had all of the class you'd expect from the city of romance. The ladies at this Paris Motor Show didn't disappoint either, representing one of the fashion capitols of the world with style.
When Fiat took over Chrysler there were premonitions of culture clashes between the be-sweatered Italians and their off-the-Kohls-rack American counterparts. And then Fiat's maestro Sergio Marchionne brought out his hand-picked team of booth professionals and everyone realized the Italians are just like us.
Using the term "Booth Babe" to refer to the models selected to stand next to cars at auto shows always seemed a bit patronizing to us so we coined the term "Booth Professional." Now a reporter from The New York Times has seen the light.
What the Shanghai Motor Show lacked in relevant reveals, it more than made up for in gorgeous and tasteful Booth Professionals captured by a pair of photographers from the Associated Press and Getty who apparently have no qualms about shooting them from whatever angle they deem appropriate.
The Tokyo Auto Salon held over the past few days is essentially Japan's version of our SEMA show for auto customizers. Being Japan, no car could appear without a tricked-out or cosplayed booth professional. Here are the best.