Is It Time For Booth Babes To Be Replaced With Wookiees?

With the Geneva Motor Show happening as we speak, and hot on the heels of the Shanghai Auto Show banning booth babes/professionals, the time feels right for a fresh look at the question of whether or not to have sexy, slinkily-clad ladies draped over new cars. But there's one answer everyone is ignoring: should those… » 3/03/15 3:39pm Yesterday 3:39pm

In Defense Of The Booth Professional

We have a winner for worst column about the New York Auto Show, and it comes from a TIME writer who thinks the notion of booth babes is antiquated. Hell, if anyone knows about an antiquated profession I guess it's someone who writes for TIME. The whole thing reads less like a thoughtful take on how the industry treats… » 4/21/14 12:40pm 4/21/14 12:40pm

The Booth Professionals Of The 2012 Detroit Auto Show

When Fiat took over Chrysler there were premonitions of culture clashes between the be-sweatered Italians and their off-the-Kohls-rack American counterparts. And then Fiat's maestro Sergio Marchionne brought out his hand-picked team of booth professionals and everyone realized the Italians are just like us. » 1/11/12 5:15pm 1/11/12 5:15pm