I got a chance to hang out with a Product Specialist (colloquially known as a"booth babe" or "booth professional") off-duty at the Chicago Auto Show, and learned why a good sense of humor is as key to her job as a great smile and a whole lotta vehicle knowledge.
This year's Mondial de l'Automobile had all of the class you'd expect from the city of romance. The ladies at this Paris Motor Show didn't disappoint either, representing one of the fashion capitols of the world with style.
When Fiat took over Chrysler there were premonitions of culture clashes between the be-sweatered Italians and their off-the-Kohls-rack American counterparts. And then Fiat's maestro Sergio Marchionne brought out his hand-picked team of booth professionals and everyone realized the Italians are just like us.
Using the term "Booth Babe" to refer to the models selected to stand next to cars at auto shows always seemed a bit patronizing to us so we coined the term "Booth Professional." Now a reporter from The New York Times has seen the light.
What the Shanghai Motor Show lacked in relevant reveals, it more than made up for in gorgeous and tasteful Booth Professionals captured by a pair of photographers from the Associated Press and Getty who apparently have no qualms about shooting them from whatever angle they deem appropriate.
The Tokyo Auto Salon held over the past few days is essentially Japan's version of our SEMA show for auto customizers. Being Japan, no car could appear without a tricked-out or cosplayed booth professional. Here are the best.
If the new cars of the Detroit Auto Show didn't convince you the auto industry's coming back then here's the most obvious sign: they can afford Amazonian women in shiny silver skin-tight suits. It's like Miracle here, but with breasts.
The Audi R8 GT drops weight, adds power, and oozes sex. It's how they say "good morning" in Detroit... three days a year.
Our new intern Blake was so bashful when we dispatched him to snap booth babes that one of them actually stole his camera. Don't worry, we got it back from her and recovered these images.
Geneva's proximity to Paris and Milan lends it the ability to attract the most classically beautiful booth professionals, picking and choosing them from the world of high-fashion. There's a worrying trend this year though: babes in t-shirts.
Now that we have the preliminaries out of the way, my dears, let's talk about where auto show models come from. Strap on those push-up bras. This might get messy.
The existence of booth professionals is very telling. They're strategically placed to deliver details of sexy vehicles or draw cameras to unremarkable ones. Who had the most? Ze Germans, China's eZone and of course, Chrysler. It's all they did have.
You have to admire the dedication of SEMA's booth professionals. Though there are many jobs in Vegas for a woman with a large chest and a fake smile, they faithfully serve the needs of chrome and carbon fiber.
The aftermarket crowd used to dress up a young, talent-heavy booth professional in a tight n' skimpy outfit to pass out leaflets and smile for the cameras. Then the Carpocalypse hit. Now, sadly, mannequin is the new "booth babe."