"Hey, Rhys Millen, meet us down by the docks tonight. We got something to show you. And come alone," Hyundai's ad guy probably said to the race car driver. Hyundai then proceeded to try to not kill Rhys Millen, first with swinging shipping containers, then with spikes, and finally, with a Cadillac Escalade.
Listen: automotive awards are bullshit. Total, utter, complete, foul-smelling bullshit. They're bullshit whether they're compiled by insurance companies, safety groups, and most of all by automotive journalists. Case in point: the 2015 Hyundai Genesis was just named "Car of Texas."
It's no longer playing pretend luxury car... now it is one.
Unlike other automakers paying big bucks to show commercials on Super Bowl Sunday, Hyundai doesn't usually promote flash or celebrities or stuff like that (other than using The Dude's voice). Rather, they promote a car, like the 2015 Hyundai Genesis that's going on sale in a few months.
If the Lincoln MKZ and Ford Fusion had nasty, incestual cousin sex, I'm sure its silently-judged-in-the-eyes-of-the-public offspring would look like the 2015 Hyundai Genesis. That said, it's a fine automobile that feels pretty swanky on the outside.
The 2015 Hyundai Genesis is almost here, but while waiting, it's worth checking out what it will have to offer up against the German and Japanese competition. It's time to look under the hood.
Photos have appeared from Seoul of a vehicle that could be nothing but the 2015 Hyundai Genesis — a decidedly handsome premium sedan aimed straight at ze German competitors.
Remember that time Hyundai said they were gonna go upmarket with a bigger sedan that would be as good as the big boys at a heavy discount and then we all scoffed heartily? That happened a few years ago. And now it's time for a new one.
The Hyundai Genesis was introduced before the company started turning pretty much all of its sedans into things with lots of swoops and curves and flowing lines. It's finally going to get with the program, though.