'Yummies': Meet The New Worst Marketing Buzzword Ever

Thank god for the world's marketing departments. Without them, who would tirelessly work to ruin the English language? The latest salvo comes from retail analysts at HSBC, who have coined a new term that makes my brain bleed brain-blood: "Yummies." It's only a matter of time before we see it in the car world. » 3/27/14 8:00pm 3/27/14 8:00pm

The 2015 Audi A3 Is Premium, Tidy, Fun, And Not A Hipster At All

The 2015 Audi A3 is not soy milk. The 2015 Audi A3 is not the Pizza Underground. The 2015 Audi A3 is not even a fixie. But while its hipster marketing plan may not jibe with most of the actual car, there is one thing that should appeal to its ironic target demographic. It is very retro, in the best way possible. » 3/17/14 12:20pm 3/17/14 12:20pm

The Most Hipster Things At The 2015 Audi A3 Press Junket, Ranked

This week is the special time of year when Audi invites crusty auto journos to drive the new 2015 Audi A3. Audi's A3 marketing strategy seems to revolve around hipsters. Their press junket strategy does not. These are the most un-hipster things here, ranked from most hipster to least hipster. » 3/13/14 1:20pm 3/13/14 1:20pm

Leaked Guide For Audi's Hipster Parties Is 64 Pages Long, Ridiculous

You there! Yes, you, the bearded fellow decked out in American Apparel clothes holding up traffic on your fixie bike. Put down your organic coffee for a moment and listen up: According to a 64 page (!) leaked document, Audi wants to sell you the 2015 Audi A3 so badly they're harnessing the things you love, like… » 3/10/14 12:40pm 3/10/14 12:40pm