BMW officially unveiled the M3 coupe replacing M4 (4 is better than 3, right?) just this week, and today they're ready to let you drive and own it. Kind of. Sort of.

As we heard earlierthis week, the M4 is now a playable car in Gran Turismo 6 and is featured in a new seasonal event. I'm yet to play it in the game, but it looks gorgeous and sounds the business.

Interestingly, BMW entrusted Polyphony Digital, the makers of Gran Turismo, with tons of insider information on the M4 so they could correctly develop it for the in game experience. And guess what? They didn't leak any details. An embargo that worked, what a concept.