What Is It About Lotus' New Car Video That's So Sad?

Lotus Cars, and this might come as a surprise to you, is not yet dead. I know this because the company just released video of what they claim to be a new car, a 400-horsepower version of the Evora that they’ve been building since 2010.

This is the Evora 400, which is looking increasingly like a kit car replica of the original (and quite charming) Evora that debuted during the first Obama term.

We even drove one once!


The new 400 version gets even more Lotus-ey suspension tuning, more Lotus-ey engine tuning, and can come with a less Lotus-ey automatic transmission.

Damn, Lotus. You’re doing the same thing you’ve been doing for years and just barely clinging on to life.

Will you someday develop a new car? Will you finally get the money to break back into the mainstream? Will you continue to rehash the Evora until you go bankrupt?


Contact the author at raphael@jalopnik.com.

Share This Story

Get our `newsletter`


Well, they’ll need the Evora 400 (amongst others) to sell if you want them to develop new cars. So: is anyone here interested in the Evora 400 ? Chime in below!