What Iconic Car Could Pull Off A Bronco-Style Revival?

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The name of the game this week is the triumphal return to form. Volkswagen has trademarked a mess of names that suggest an electrified look back at the brand’s history is on the way and, of course, the 2021 Ford Bronco finally crawled its way into the light.


Clearly, some manufacturers feel nostalgia is a winning strategy but is there any room for other manufacturers to join them? We’ve seen our fair share of retro-inspired concepts and production cars over the years. There was Lamborghini’s Miura concept as seen above, Renault went all-in and put its Alpine A110 revival into full production, and we all know Volkswagen’s New Beetle all too well.

But maybe there’s a classic shape that still has enough potential to make it on the market, one that still has relevance to car buyers in 2020. Not just at the top of the market, but for all of us.

What do you think? Could another classic model revival make it in the mainstream? Let us know in the comments below, and if you’re bullish on the idea don’t forget to share which cars you think could pull it off!

Max Finkel is a Weekend Contributor at Jalopnik.


Shane Morris

I think I have a list...

The Thunderbird returns, but this time as a competitor to the Miata. It started life as a two door sports car, and I think Ford could make it happen. I know it’s not a crossover, and I know they won’t sell in huge volume, but even moving 40,000 a year would be a success. Pontiac and Saturn did well with the Solstice and Sky, but just couldn’t make it through the recession.

Toyota needs to bring back the Celica, and make it go heads up with the Ford Mustang and Chevy Camaro. Have a turbo-4 as the base model, and then grab the 5.0 V8 from the RCF for the Celica GT. Might it steal a few sales from the Supra? Possibly. It’s just stupid for Toyota to give away that make sales every year.

Chevrolet, listen to me: Just call it the K6. Or K7. You already ruined the Blazer name, so put something halfway decent on the Colorado chassis. Cut the wheelbase by 6 inches. Give it a removable top. The headlights need to look squared off. I can’t believe you let Ford and Jeep just own the market. (Also, please renew my consulting contract.)

Lastly, I’m sure I’m alone with this one, but... gimme a BRAT, Subaru. It’s a 2-door Impreza, with a truck bed in the back. Give it a turbo-4, and a little Outback-style 2 inch lift. It’s a Crosstrek, but a truck, with a hotter engine... and two doors.