With only 20 being built, the chances of owning a Lamborghini Reventón Roadster are supposedly 1-in-700,000,000. Lamborghini's created this morbid-yet-awesome promo video to show us exactly where those odds stack up against, say, being hit by a meteorite.
So you are an oil Sheik sitting around watching Married with Children reruns on the satellite TV (Kelly Bundy is such a hottie) and they play this Lambo ad during the break. You think to yourself, "Yeah, I think I need one of those." That is how I see this ad campaign playing out.
Funny none the less. Lambo has lost a bit of its exclusive luster in my opinion since the Audi buyout and this seems like an effort to recapture some of that.