This Unfathomably Dark Anti-Drunk Driving Ad Is Full Of WTF​

The British government really, really likes it's bizarre driving ads. First there was the Northern Irish speeder who just decimated an entire classroom full of children, and now here's Kool & The Gang laying down a groovy soundtrack to a woman twitching and gasping her dying breaths. Viewer discretion advised, I guess?

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British government, I get what you're trying to do here. You were just having a good time, you went out for a drive after a few drinks, it was supposed to just be fun, it's sadly routine for emergency responders, the whole lot. I get it.

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But, like, fuck, man. That is dark.

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DISCUSSION

Gamecat235
Gamecat235

Counterpoint: Ads like this are necessary. I would love to see ads like this in the US during major sporting events. Too many people don't take this subject seriously enough.