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This Porsche 911 'Identity' Video Is Amazing

The best auto brand identity videos mix heritage, history and heart with cool techno-wizardry. This just-posted video introducing the new Porsche 911 and the development of its brand identity does all that and more. In a word, it's amazing.


It's not an overly exciting adrenaline-pumping clip that makes me want to grab any car and bomb through some corners reaching for every apex. No, instead, it's a video that makes me want to buy a Porsche, like, right now — and then go bombing through the corners after the next apex.


Seriously, I've watched it three times in a row and I can't stop. It's just that good.

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This is the one that got me.