Illustration: Opel

This is a rare promotional poster from the 1962 Broadway musical Cargo! which was the first Broadway musical to feature multiple trucks on stage, in this case provided by Opel as a way to feel out the American commercial vehicle market. The musical had to close after two weeks when issues around audiences and performers passing out and violently vomiting from carbon monoxide inhalation from the constantly-idling trucks were unable to be resolved.

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DISCUSSION

ash78
Ash78, just done until Kinja is fixed for good

Ahh, the old “My love doesn’t come in a box” number, this was a very subversive song at the time that most audiences didn’t catch. It was a different era.