It has been quite a while since there was a decent livery on the Formula 1 grid. I can count on one hand the number of eye-catching paint or wrap jobs in F1 across the last 20 years. There are some truly iconic looks out there in the history of the sport, but it’s hard to point to one recently that does anything well. The 2024 crop of race cars is proving to be a whole lot of bare carbon, which I guess makes the car marginally lighter, but if your car blends in with the racing surface, will you really get any TV time? And then where will your sponsors go?
No, the key to doing well in F1 is to have a memorable and colorful look. Teams need to remember that and hire a designer who can actually make a car stand out. There are plenty of great sports cars and Indycars and NASCAR stock cars that look great. F1 could learn a thing or two from them.