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"The Other MINI" Ad Campaign Is Clever, Somewhat Strange

Illustration for article titled The Other MINI Ad Campaign Is Clever, Somewhat Strange

BMW's MINI Group loves clever ads to push their products. These "The Other MINI" ads are particularly sly, painting the Clubman as a black sheep in the family, like other familial outliers.

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Illustration for article titled The Other MINI Ad Campaign Is Clever, Somewhat Strange
Illustration for article titled The Other MINI Ad Campaign Is Clever, Somewhat Strange
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Illustration for article titled The Other MINI Ad Campaign Is Clever, Somewhat Strange
Illustration for article titled The Other MINI Ad Campaign Is Clever, Somewhat Strange

Get it? Sight gags. Those darn nine-year-olds and their bad attitudes are ruining otherwise precious family photos. Darn them and their rebellious ways. Only in the ad-world, would this happen. Everyone else knows from experience those kids would be stuffed into collared shirts and cardigans under threat of life-ending bodily harm in real life.

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DISCUSSION

FrankGrimes
Frank Grimes

What is rebelious by some underpowered conformo mobile. I am pretty sure most of those kids would want something with a rumbling V8 not a whiny 4 banger.